Mozilla is the latest entry in the AI browser space with AI Window, an opt-in feature within Firefox that lets you chat with an AI assistant and get help while you browse. The company is currently taking sign-up requests for those who want to try it out and provide feedback. “Browsers made by AI companies ask you to make a hard choice — either use AI all the time or don’t use it at all,” Mozilla says, emphasizing a more fluid approach that lets users switch from the classic Firefox to a more “personalized experience” with AI Window. Continue reading Mozilla Adds AI Opt-In for Firefox, Emphasizing User Choice

In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping

The Fine Brothers will not be expanding their empire of “React” videos after all, at least not at the expense of fan content creators. The popular comedy duo is reversing its plans to grant licensing to YouTube creators making their own “React” videos after their channel lost 300,000 subscribers in less than a week. Many fans resented the idea of the Fine Brothers’ ownership of an entire genre of videos that has existed long before the brothers’ popular YouTube channel. Continue reading YouTube’s Fine Brothers Abandon Plans for ‘React’ Licensing

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Video game rental service GameFly is launching a movie rental service (currently in beta) that aims to compete with the Netflix disc-by-mail business. GameFly will offer DVD and Blu-ray discs to subscribers, with the option of renting one or two movies at a time. While Netflix has predicted that shipping costs would bring an end to its own disc-based rental service, this may not be an issue for GameFly since mail rentals remain its core business. Continue reading GameFly Will Take On Netflix with New Movie Rental Service