Next-Gen Animators Adopt Online Model
By Rob Scott
June 15, 2011
June 15, 2011
- YouTube’s profit-sharing Partner Program enables animators to be their own bosses, reach out directly to potential audiences while enjoying a cut of the traffic.
- So far, approximately 20,000 program participants have gained hundreds of thousands of subscribers and tens of millions of monthly views.
- For the more successful, this has translated into incomes in the high six figures.
- In addition to becoming a viable platform for earning, the program serves as a launching pad for emerging talent (companies are perusing the YouTube content as a means of recruiting).
- “It’s been a huge game-changer,” says Aaron Simpson, VP of animation and business development for Mondo Media. “Profit sharing had been done a bit before on some websites, but not on the huge scale that YouTube allows.”