VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Continue reading VB Insight Study Says Video Is Key to App Store Optimization