Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot