Amazon Releases Fling SDK, New Competition for Chromecast

Amazon’s new Fling SDK helps mobile developers create second screen and Cast-like functionality for iOS and Android apps, essentially simplifying the “network discovery and communication technologies” around Fire TV, according to the company. “Flinging” (Amazon’s version of Chromecast’s “casting”) is a means of sending video, audio or images from an app to a television screen via the Fire TV player. Amazon is targeting developers already using Chromecast by offering the ability to integrate Amazon’s SDK with existing Chromecast apps. Continue reading Amazon Releases Fling SDK, New Competition for Chromecast