Warner Bros. announced its plan to purchase the rest of gamer-centric YouTube network Machinima, which the studio first invested in two years ago. The digital media company will join the recently created Warner Bros. Digital Networks arm to help the studio develop new digital and over-the-top offerings. “With Machinima now wholly under its control, Warner Bros. hopes to tap deeper into the network’s loyal audience of young consumers who devour video game-related programming — especially content related to Warner’s own franchises including DC,” reports the Los Angeles Times. Machinima also “provides video programming for services including Playstation Vue, Amazon Prime and the CW network.” Continue reading Warner Bros. Acquires Machinima for Digital Networks Division

Machinima is the latest Internet company to attempt to launch an online TV video service. The company is looking to develop and license content, and operate as an over-the-top video subscription service, bypassing traditional pay TV providers. In 2012, Google led a round of investment with $35 million. Machinima is attempting to raise additional funds, and has recently started talks with studios for producing original content. Continue reading Machinima Moves Closer to Becoming Online Pay TV Service

Acclaimed film director Ridley Scott has partnered with video entertainment network Machinima to produce 12 short science fiction films. Scott will serve as executive producer, while directors will be tapped from his commercial production company RSA. Martin Scorsese, Sam Mendes, Kathryn Bigelow and Neill Blomkamp are on the list of possible directors. Gaming and streaming site Machinima reaches 262 million unique viewers. Continue reading Ridley Scott Teams with Machinima to Produce Sci-Fi Shorts