Atlanta-based local TV station group Gray Media is rolling out a hyper-personalized DTC service that will debut in January, utilizing end-to-end streaming solution technology from OTT solutions firm Quickplay Media via Google Cloud. “By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry,” explains Gray, which owns affiliates of ABC, CBS, NBC and FOX. The as-yet-unnamed product from the new partnership will understand viewer preferences in real time and adjust content sequence and ad loads based on consumer habits. Continue reading Gray Media Teams with Quickplay and Google Cloud on DTC

Facebook is again advancing into gaming. The company not only introduced Facebook Gameroom, its desktop PC gaming platform but now is preparing to launch Instant Games, a platform on Messenger for lightweight HTML5 games. King, of “Candy Crush” fame, is already testing an Instant Game, “Shuffle Cats Mini,” in New Zealand, and game studio Big Viking is also planning on debuting titles for the upcoming Instant Games launch. Facebook added chess, basketball and soccer mini-games to Messenger earlier in the year. Continue reading Facebook Messenger to Launch New Instant Games Platform