London-based global marketing giant WPP has launched WPP Open Pro, a new edition of its flagship AI marketing platform, WPP Open, aimed at attracting “brands of all sizes” and helping them to plan, create and publish campaigns independently. The product stems from the Gemini-powered AI platform WPP built with Google — a relationship that has been extended by five years and includes a $400 million WPP spending commitment. The spend will drive WPP’s mission to expand the use of AI in its services and technologies. “This partnership will empower WPP clients with groundbreaking AI solutions, transforming how they connect with audiences and achieve business goals,” according to WPP. Continue reading WPP Rolls Out Open Pro AI and Extends Its Deal with Google

Amazon Web Services is building-out its programmatic ad offerings with AWS RTB Fabric, designed to optimize the high-speed, high-volume real-time bidding (RTB) auctions that power programmatic advertising for Amazon Ads and the company’s AdTech partners. The product has been in beta testing with select partners for months and now becomes “generally available,” deployed from North Virginia and Oregon in the U.S. East and West, and Singapore, Tokyo, Germany and Ireland, serving nearby areas with what AWS says is “single-digit millisecond latency” through a private, high-performance network. The idea is to make programmatic ad-buying cheaper and more efficient. Continue reading Amazon Bows AWS RTB Fabric for Programmatic Advertising

Netflix revenue grew 17 percent to $11.5 billion in Q3 versus the same period a year earlier, driven by membership growth along with price hikes and an increase in ad revenue. Net profit was up by almost 8 percent for the quarter to $2.5 billion, versus the $2.98 billion that was expected. The quarter was Netflix’s best-ever for ad sales, with that revenue expected to more than double this year over 2024. The new user interface it began rolling out in May is now available to 85 percent of TV devices and the company is beta testing an AI-powered “conversational search experience.” Continue reading Netflix Highlights Tech and Innovation in Q3 Earnings Report

DirecTV is bringing user interaction to its screensavers, which will offer things like shoppable ads, powered by generative AI shopping platform firm Glance AI. The experience will begin rolling out next year to DirecTV subscribers using Google Gemini TV devices. Glance AI says it developed the technology in conjunction with Google. Among the uses are “creating an AI feed of your favorite sports leagues on your idle-screens or helping your kids discover their next dream vacation.” Overall, Glance AI on TV will offer users the opportunity “to engage with content from hundreds of top American brands and millions of catalogs.” Continue reading DirecTV Partnering with Glance AI for Interactive Screensavers

YouTube is implementing a new Activation Partners program to help advertisers achieve better outcomes in CTV campaigns. The program connects brands, advertisers and agencies with approved third-party experts specializing in YouTube media buys, including campaign planning and management. The program aims to help marketers discover new resources that have been pre-vetted by Google, expanding perspectives and tapping alternative expertise by tapping a “collection of trusted third-party partners” that the social video company hopes will “help advertisers get the best results out of their work with YouTube.” Continue reading YouTube’s Activation Partners Program Supports Advertisers

Meta Platforms is launching new AI features including Business AI, a new sales concierge service that aims to guide customers “from discovery to purchase” with AI-powered messaging agents appearing on Meta ads, threads and your company’s website. Meta is launching the Meta AI business assistant, an AI chat experience that will help optimize campaign targeting and resolve account issues, via Ads Manager and Business Support Home. There are also new generative video tools and expanded access to Meta’s creator discovery APIs to matchmake businesses with influencers and other grassroots partners. The news was shared as marketers convene for Advertising Week New York. Continue reading Meta Boosts AI Ad Tools: Adds Brand Chatbots, Creator APIs

Pinterest is introducing new ad formats along with an updated ad manager tool. Currently in beta, the debuting Top of Search ad configuration aims to leverage visual search by inviting advertisers to perch atop search returns and results for Related Pins queries. The company is also making local inventory ads generally available so local merchants can highlight products available in nearby stores. Also unveiled at the Pinterest Presents summit last week was Pinterest Media Network Connect, which allows advertisers to securely link campaigns to media networks on the platform. Continue reading Pinterest Introduces New Ad Tools Ahead of Holiday Season

YouTube Live is getting upgrades including AI-generated highlights and soon the ability to simultaneously broadcast in both horizontal and vertical formats, allowing creators “to reach viewers on every screen.” Playables on live minigames have been added as a way to ease newbies into live streaming. Creators can chat with their audience while playing from among 75+ games, monetizing the stream just like any other live broadcast. Next year, YouTube will begin testing live reactions, enabled by starting a mobile live stream to share reactions with others who are currently live. Continue reading YouTube Adds Dual-Format Streaming, Live Minigames, More

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Amazon Ads and Netflix have partnered to provide advertisers direct access to Netflix’s premium ad inventory via Amazon DSP. Beginning in Q4, marketers using Amazon DSP in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, will be able to purchase programmatic ad inventory from Netflix using the e-retailer’s demand-side platform. In June, Amazon and Disney did a similar deal and Netflix partnered with Yahoo DSP. Netflix has expanded outreach to Madison Avenue through its own internal ad-tech platform, now in 12 markets, including South Korea in addition to those mentioned above. Continue reading Netflix Taps Amazon DSP for Programmatic Advertising Sales

In a major local television group consolidation move, Nexstar Media Group of Texas has reached an agreement to acquire a rival, Virginia-based Tegna, in a $22 per share cash transaction valued at $6.2 billion. The boards of both Nexstar and Tegna unanimously signed off on the deal, which is expected to close by the end of next year subject to FCC regulatory approval. The price includes Tegna debt and estimated transaction expenses and fees. Nexstar has more than 200 owned or partner stations while Tegna has 64. As a result of the consolidation, the combined company will have TV stations in nine of the top 10 U.S. markets. Continue reading Nexstar to Acquire Tegna in $6.2 Billion TV Consolidation Deal

Hisense Channels is a new FAST service launched by TV manufacturer Hisense and Xumo, the streaming joint venture between Charter Communications and Comcast. Boasting in excess of 200 premium channels from content providers including Scripps, Stingray and Radial Entertainment, Hisense Channels is debuting on Hisense smart TVs, where viewers can access it from the TV’s homepage screen — no need for a subscription or download. The move is an expansion of the existing partnership between Xumo and Hisense, which is interested in simplifying content discovery with built-in streaming access. Continue reading Xumo Powers Hisense Channels’ 200 FAST Content Offerings

Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year

Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms