YouTube Live is getting upgrades including AI-generated highlights and soon the ability to simultaneously broadcast in both horizontal and vertical formats, allowing creators “to reach viewers on every screen.” Playables on live minigames have been added as a way to ease newbies into live streaming. Creators can chat with their audience while playing from among 75+ games, monetizing the stream just like any other live broadcast. Next year, YouTube will begin testing live reactions, enabled by starting a mobile live stream to share reactions with others who are currently live. Continue reading YouTube Adds Dual-Format Streaming, Live Minigames, More

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Amazon Ads and Netflix have partnered to provide advertisers direct access to Netflix’s premium ad inventory via Amazon DSP. Beginning in Q4, marketers using Amazon DSP in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, will be able to purchase programmatic ad inventory from Netflix using the e-retailer’s demand-side platform. In June, Amazon and Disney did a similar deal and Netflix partnered with Yahoo DSP. Netflix has expanded outreach to Madison Avenue through its own internal ad-tech platform, now in 12 markets, including South Korea in addition to those mentioned above. Continue reading Netflix Taps Amazon DSP for Programmatic Advertising Sales

In a major local television group consolidation move, Nexstar Media Group of Texas has reached an agreement to acquire a rival, Virginia-based Tegna, in a $22 per share cash transaction valued at $6.2 billion. The boards of both Nexstar and Tegna unanimously signed off on the deal, which is expected to close by the end of next year subject to FCC regulatory approval. The price includes Tegna debt and estimated transaction expenses and fees. Nexstar has more than 200 owned or partner stations while Tegna has 64. As a result of the consolidation, the combined company will have TV stations in nine of the top 10 U.S. markets. Continue reading Nexstar to Acquire Tegna in $6.2 Billion TV Consolidation Deal

Hisense Channels is a new FAST service launched by TV manufacturer Hisense and Xumo, the streaming joint venture between Charter Communications and Comcast. Boasting in excess of 200 premium channels from content providers including Scripps, Stingray and Radial Entertainment, Hisense Channels is debuting on Hisense smart TVs, where viewers can access it from the TV’s homepage screen — no need for a subscription or download. The move is an expansion of the existing partnership between Xumo and Hisense, which is interested in simplifying content discovery with built-in streaming access. Continue reading Xumo Powers Hisense Channels’ 200 FAST Content Offerings

Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year

Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms

AMC Networks increased streaming revenue by 12 percent to $169 million in Q2 despite an 18 percent dip in U.S. ad sales. The company — whose portfolio of streaming platforms includes AMC+, Sundance Now, Acorn TV, Shudder, HIDIVE and ALLBLK — added 200,000 new subs in the April through June period, ending the quarter with a total of 10.4 million, a 2 percent increase. AMC said it now calculates streaming subscribers on the basis of paid signups. Ongoing challenges in the U.S. cable and satellite TV markets that berth the bulk of its business continue to drag on the balance sheet. AMC’s cable and satellite brands include AMC, BBC America, IFC, IFC Films, SundanceTV and WE tv. Continue reading AMC Networks: Streaming Revenue Growth, Drop in Ad Sales

Roku has launched Howdy, an ad-free U.S. SVOD service that will cost $2.99 per month for access to a catalog of nearly 10,000 hours of entertainment from inaugural partners Lionsgate, Warner Bros. Discovery and FilmRise, as well as select Roku Original titles. “Priced at less than a cup of coffee,” Howdy is “meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted, and on their terms,” said Roku founder and CEO Anthony Wood who feels people are willing to pay to avoid ads even though many ad-supported streaming services are available free. Continue reading Roku Launches Ad-Free Streaming Service for $3 per Month

Amazon Q2 earnings outperformed analyst expectations, but a strong performance wasn’t enough to quell market fears in light of a gloomy forecast and Amazon Web Services growth seen as anemic, at +17.5 percent, which was slower than the expansion of its competitors Microsoft Azure (+39 percent) and Google Cloud (+32 percent). Amazon’s Q2 profit was $18.2 billion, up nearly 30 percent on revenue of $167.7 billion, a 13 percent gain year-over-year. Advertising income of $15.7 billion was almost $1 billion more than StreetAccount’s estimate of $14.9 billion. But for the current quarter, Amazon estimated operating income between $15.5 billion and $20.5 billion. Continue reading Amazon Profit Is Up 30 Percent, but Forecast Spooks Market

Meta Platform reported another strong quarter, with profit up 36 percent to $18 billion on revenue of $47.5 billion, a 22 percent increase. Justifying to investors why the company spent billions restructuring AI operations as part of the new AI Superintelligence Lab and recruiting talent to run it, company CEO Mark Zuckerberg emphasized his desire “to build personal superintelligence for everyone in the world.” Zuckerberg said he believes AI superintelligence “has the potential to begin an exciting new era of individual empowerment.” Meta plans to more than double spending to build AI infrastructure, including server-filled data centers, and initiatives supporting model training and cloud computing. Continue reading Meta Profit Is Up 36 Percent, Fueling Superintelligence Race

The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Continue reading Disney’s Upfront Ad Commitments Led by Sports, Streaming

Google’s YouTube is adding new age-verification methods designed to protect teens. The streaming video platform is using AI to interpret “a variety of signals” to identify users under 18, regardless of the birthdate used to create the account. If the system identifies a user as a teen, age-appropriate protections will automatically take effect. These include disabling personalized advertising, restricted recommendations, limits on repetitive viewing of certain content and screen-time reminders. If the system incorrectly categorizes a user as under 18, they will have the option to correct the situation with a credit card or a government ID. Continue reading YouTube Deploying AI to Identify and Safeguard U.S. Minors

According to PwC’s latest Global Entertainment & Media Outlook, M&E revenues are expected to hit $3.5 trillion by 2029, led by advertising, live events and video games. The report also offers a positive outlook for streaming video, OTT, subscription VOD, theatrical box office, with numerous M&E areas impacted by the adoption of artificial intelligence. Streaming video is expected to jump 33 percent to more than $112 billion by 2029, while global revenue for video games is forecast to reach $300 billion in 2029, up 29 percent from $224 billion in 2024. Of three major categories analyzed — connectivity, advertising and consumer — advertising is expected to grow the fastest. Continue reading PwC Eyes Growth for Ads, Events, Gaming, Streaming Video