Visa is rolling out a foundational framework for agentic commerce. Called the Trusted Agent Protocol, Visa says it enables secure communication between AI agents and merchants during every step of an agentic AI e-commerce transaction. The launch comes as AI-driven traffic to U.S. retail websites has grown by more than 4,700 percent this past year, Visa says, citing Adobe Research data. Visa is making the protocol, which was developed in concert with Cloudflare, available to others using an “open, ecosystem-wide approach” that aligns with global standards bodies including the Internet Engineering Task Force (IETF), OpenID Foundation and EMVCo. Continue reading Visa Intros Agentic Shopping Protocol as AI Shopping Surges

Project Music GenAI Control, an experimental work from Adobe Research, is setting out to change how people create and edit custom audio and music. The prototype tool lets creators generate music from text prompts, “and then have fine-grained control to edit that audio for their precise needs,” according to Adobe. Designed to help create music for broadcasts, podcasts or other “audio that’s just the right mood, tone, and length,” it can generate music from text prompts like “powerful rock,” “happy dance” or “sad jazz,” says Adobe Research Senior Research Scientist Nicholas Bryan, a creator of the technology. Continue reading Adobe’s Prototype AI Tool Is a ‘Photoshop for Music-Making’

Adobe has unveiled Project Sound Lift, an AI-powered technology that separates speech recordings into discrete tracks of voices, non-speech sounds and other background noise in video. The company describes Project Sound Lift as “a one-click solution” that leverages AI to help users easily manipulate audio recordings “across a range of scenarios” to “enhance, transform, and control speech and sound independently.” Adobe’s existing Enhance Speech technology, available in the company’s Premiere Pro editing program, has been integrated within Project Sound Lift to aid creators in producing studio-quality audio content. Continue reading Adobe Reveals Its New AI Tool for Editing Problematic Audio

Although deepfakes have mainly been associated with fake news, hoaxes and pornography, they’re now also being used for more conventional tasks, including corporate training. WPP, with startup Synthesia, has created localized training videos by using AI to change presenters’ faces and speech. WPP chief technology officer Stephan Pretorius noted that the localized videos are more compelling and “the technology is getting very good very quickly.” In COVID-19 times, deepfakes can also lower costs and speed up production. Continue reading Deepfakes Go Mainstream for Corporate Training, Other Uses

Adobe Research and Princeton University are collaborating on software that acts like Photoshop for audio, including the ability to add words not found in the original audio file. Adobe developer Zeyu Jin, who spoke at the Adobe MAX conference, described the would-be product, codenamed Project VoCo, as a “sneak peak.” Project VoCo is intended to be an audio editing application, with more typical speech editing and noise cancellation features, but the Photoshop-like tool also raises potential ethical issues regarding the use of doctored audio clips.

Continue reading Adobe Project VoCo Audio Editor Offers Photoshop-Like Tools