To coincide with Adobe MAX 2025 in Los Angeles, Adobe has released a new version of its generative AI tool Firefly, calling it “your all-in-one creative AI studio.” Firefly now offers under one subscription a collection of models that include not only Firefly Image Model 5 (in public beta) but those from partners including Google, OpenAI, Luma AI, ElevenLabs, Topaz Labs, and more. From concept to final product, Firefly is attempting to support every phase of the workflow with AI to generate music, narration and video clips, while supporting areas such as ideation and editing, Adobe says. Continue reading Adobe Firefly Adds Third-Party Models to Generative AI Suite

Amazon is updating its AI business toolkit with a new automation subscription designed to speed office work. Amazon Web Services (AWS) is rolling out Quick Suite, an agentic AI application that connects across internal repositories and, via the model context protocol (MCP) to more than 1,000 third-party business apps. The result aims to transform how employees “find insights, conduct deep research, automate tasks, visualize data, and take actions across apps,” according to AWS. “Working with an AI agent is now as simple as chatting with a teammate,” Amazon suggests, explaining that “Quick works to help you go from insight directly to action.” Continue reading AWS Quick Suite a One-Window AI Integration and Agent Tool

Adobe is bringing a free “pro quality” version of Premiere to iPhone, so YouTubers, filmmakers, music video editors, commercial producers and other creators can edit video on the fly. While tools like ByteDance’s CapCut and Meta’s Edits have become popular for mobile, Adobe’s move marks a major productivity step for those aspiring to more than social video, particularly through integration with the entire Adobe tools ecosystem. The Adobe Premiere mobile app features what Adobe promises are “studio-quality audio enhancements, perfectly timed AI sound effects, precision editing on a multi-track timeline, AI content generation and more.” Continue reading Adobe’s Pro Quality Premiere Video Editor Is Free for iPhones

Qualcomm has released two new chips within the Snapdragon X Series portfolio. The Snapdragon X2 Elite Extreme and Snapdragon X2 Elite are “the fastest and most efficient processors for Windows PCs,” according to the company. The 3nm chips boast up to 43 percent less power consumption than the prior generation. They were unveiled at the Snapdragon Summit in Maui, where Qualcomm CEO Cristiano Amon talked about the 6G future, which he described as a “dynamic, adaptive network of intelligence” that will be contextually sensitive, feeding across an ecosystem of personal devices from phones and laptops to smart glasses and connected cars. Continue reading Qualcomm Debuts Chips, Explores 6G at Snapdragon Summit

Adobe competitor Figma went public Thursday on the New York Stock Exchange in a debut that saw the price of its first public trade nearly triple from the $33 per share the company and its institutional investors offered it up at, to $85, for a valuation of about $50 billion, well beyond the $20 billion the San Francisco-based design software startup agreed to in 2022 to essentially be acquired by Adobe. That deal was nixed by European regulators, who determined the move would stifle competition. Figma shares closed Thursday at $115.50, for a valuation of $67.7 billion. Continue reading Software Firm Figma Stuns with $67.7 Billion Valuation in IPO

Camera firm Insta360 has announced a new drone brand called Antigravity capable of recording 360-degree video — a drone first. Shenzhen-based Insta360 made its name with the 360-degree X camera series, the latest of which, the X5, shoots 8K video and 18-megapixel photos. The Antigravity consumer drone will also record video in 8K and will be aimed at beginners who haven’t quite mastered their flight reflexes and want to capture everything and edit it later. “Ease of use is the starting point for all Antigravity products,” according to Insta360. The first Antigravity product is scheduled to be publicly unveiled in August. Continue reading Insta360 Says Antigravity Drone Will Shoot 8K Surround Video

Adobe’s Firefly Video model has introduced new updates including Generate Sound Effects, in beta, and a text-to-avatar feature that lets users turn scripts into avatar-led videos “in just a few clicks.” Firefly becomes the second video model to generate audio, joining Veo 3, although unlike Google’s AI video tool Firefly does not yet generate dialogue. What it can do is output foley-like sound and sound effects, while text-to-avatar can generate speech. As with Firefly’s generative visuals, Adobe says Generate Sound Effects is “commercially safe,” which means they are trained only on licensed or publicly available material. Continue reading Adobe Adds Generative Audio and Text-to-Avatar to Firefly AI

The redesigned Firefly AI app Adobe released in April with third-party model support is now available on iOS and Android. Text-to-video and background editing are among the features included in the new mobile package, which Adobe claims will help users capture inspiration as it strikes with “the freedom to generate images and videos wherever you are.” Adobe says those of all skill levels will be able to use the app, which was designed “to complement the ways we already interact with our phones.” The company is also rolling out its AI-powered online moodboard creator — Firefly Boards — in public beta, now with video functionality. Continue reading Adobe Unveils Firefly Generative AI App for iOS and Android

Adobe has released a camera app called Project Indigo that makes smartphone cameras more “SLR-like,” with “full manual controls, a more natural look and the highest image quality that computational photography can provide — in both JPEG and raw formats.” The Project Indigo app is available free, for now, on iOS from Adobe Labs, which quietly announced the product on its research website. The app aims to leverage a decade’s worth of advances in computational photography to help mobile photographers improve low-light and high dynamic range (HDR) image capture. Continue reading Adobe Project Indigo iOS App Improves Smartphone Photos

Design software startup Figma is rolling out new products and AI upgrades that aim to make the company a one-stop creative ecosystem for taking projects from concept to execution without any third-party apps. At its flagship Figma Config event in San Francisco, the company introduced new products for branded marketing, digital illustration, website building and AI coding, all designed to compete with leaders in the field. “In a world where software is growing exponentially, design is a differentiator that will make great companies and products stand out,” said Figma CEO and co-founder Dylan Field. Continue reading Figma Intros AI-Powered Web Building App, Marketing Tools

Adobe has released its free Content Authenticity web app in beta. The app is designed to help protect creators’ work and allows them to embed a request that generative AI models don’t use their work for training. Users can apply tags for up to 50 images at once. In addition to applying tags, users can customize and inspect Adobe Content Credentials using the the Adobe Content Authenticity browser extension for Google Chrome. The information is invisible until the inspection tool is opened and can include links to a creator’s social media account, website or other identifying attributes. Continue reading Adobe Launches Its Content Authenticity App in Public Beta

News from Adobe MAX London 2025 spanned new Firefly image models to a refreshed web app that includes third-party image generators, an AI agent that automates Photoshop, an updated Firefly mobile app coming soon to iOS and Android, and the Firefly Video model in general release. The latest release of Firefly “unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities,” according to Adobe, which says that since its debut nearly two years ago, creatives have used Firefly to generate more than 22 billion assets worldwide. Continue reading Adobe Unveils Two New Image Models and Array of Products

Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

Adobe has taken a stake in business avatar firm Synthesia, which creates clones for corporate videos using generative AI. The investment of an undisclosed sum through Adobe Ventures was interpreted by one media outlet as a bet that the UK startup’s technology “will transform video production.” Adobe couched the move as a strategic alliance. The investment became public along with Synthesia’s announcement that it surpassed the $100 million mark for what the privately held company says qualifies as recurring annual revenue. Nvidia is also an investor. Continue reading Adobe Investment in Synthesia Could Fuel AI Video Production

Adobe introduced new versions of Premiere Pro and After Effects at the 2025 NAB Show. For the first time, Adobe’s Premiere Pro editing software gets Firefly generative AI powers. Generative Extend lets users elongate scenes by generating a few extra frames at 4K in the Premiere Pro app, which also gains New Media Intelligence to help find the right clip in seconds. There is also drag-and-drop color management and automatic caption translation to over 27 languages. After Effects gets a more powerful preview playback engine, new 3D motion design tools and HDR monitoring. Continue reading Adobe Upgrades Premiere Pro, After Effects with AI Features