Google to Allow Android 12 Users to Opt-Out of App Tracking

Google will reportedly soon let Android users opt out of being tracked by apps, a move recently taken by Apple. Industry watchers were tipped off by a Google support page detailing the new option and an email to developers announcing a Google Play app store policy change to be introduced later this year. The feature will turn off sharing for the advertising ID, which Android users can already manually reset, and also allow users to opt out of any alternative device identifiers used to track activity across apps. The news leaked several days prior to Apple’s June 7 WWDC21 event. Continue reading Google to Allow Android 12 Users to Opt-Out of App Tracking

Fitbit to Launch First Real Smartwatch With Focus on Fitness

Fitbit will debut its first true smartwatch, the $300 Ionic, in October. This new gadget, however, is focused on the company’s core competency — fitness — although it still offers typical smartwatch functionalities, including music, mobile payments and push notifications. Since Fitbit views health and fitness as the killer app, the Ionic offers an expanded range of health-oriented functions. Fitbit co-founder/chief executive James Park said the decision to take this tack was because he saw that consumers have been confused about the purpose of smartwatches. Continue reading Fitbit to Launch First Real Smartwatch With Focus on Fitness