During its CineEurope press conference in Barcelona yesterday, Sony described 4K technology as achieving “mainstream” status. The company screened a 4K trailer of “Elysium” in addition to a range of 2K and 3D clips (the company reports 15,000 installed 4K projectors), and detailed its plans to test 4K sports coverage at this year’s Wimbledon Championships. Sony also launched Theatre Management System Lite, its workflow management software for cinemas. Continue reading CineEurope 2013: Sony Details Progress of 4K Technology

When people reference the number of pixels on movie cameras, they are not literally saying the number of pixels, but rather the type of camera, explains Panavision senior VP of Advanced Digital Imaging John Galt. For example, 4K means the camera has 4096 red, 4096 green and 4096 blue photo sites. But Galt suggests that not all cameras are marketed accurately and distinguishes between “marketing” pixels and actual pixels. Continue reading Panavision Exec Discusses Truth About 2K and 4K