Study Suggests Online Ad Spending will Surpass Print for First Time
By Dennis Kuba
January 20, 2012
January 20, 2012
- “For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers,” reports Mashable.
- According to a study released by eMarketer this week, U.S. online ad spending for 2012 is projected at $39.5 billion, which is expected to pass print-based ad spending of $33.8 billion.
- “That’s impressive growth, especially since 2011 also witnessed a 23 percent jump in online ad spending, according to eMarketer’s calculations.”
- Ad spending on TV, while still larger, will see its lead cut considerably over the next few years.
- Total ad spending in the U.S. is expected to grow from $170 billion this year to almost $200 billion by 2016 when online will comprise a full third.
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