Social Sports: ESPN Leverages the Power of Twitter with Web Intents

  • ESPN has incorporated Twitter’s Web Intents into their website offerings. Web Intents provide pop-ups for users to access Tweet, Reply, Retweet, Follow and Favorite functions.
  • “For each article ESPN shows a visitor, they have implemented a scrolling/following sidebar that contains its Twitter sharing widget,” reports the Twitter Developers site. “As a user scrolls through an article, the container follows the position on the page.”
  • “At any point, a user can click the Twitter bird logo to invoke a Tweet Intent to enable a customized sharing experience,” adds the site. “A Tweet box with text pre-loaded by the ESPN editorial staff pops up, enabling a user to quickly share the news with their followers.”
  • ESPN readers are generating some 1,250 Tweets per day amounting to 10 percent of all Tweets containing ESPN links. These Tweets resulted in an average of 15 clicks back to the website.
  • The sports site has also developed customized MLB and NFL widgets that highlight Twitter conversations from top writers and allow fans to interact with the writers directly on the page.

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