Snapchat Plans to Offer Video Ads That Cost 2 Cents Per View

At last week’s Digital Content NewFronts, Snapchat announced that it plans to introduce 10-second video ads that will run 2 cents per view. “The new ad offering creates a new way for Snapchat Discover publishers to generate revenue,” reports Adweek. “Daily Mail North America CEO Jon Steinberg said his company was standing by to create those snaps for brands. To tout the media company and platform’s ongoing partnership, the Daily Mail’s presentation featured a special filter.” Snapchat’s Discover media service, which launched early this year, creates channels for brands interested in temporarily posting photos and videos.