At Monday’s WWDC event, Apple CEO Tim Cook announced a new MacBook Pro, OS X Mountain Lion and iOS 6, a Google Maps replacement, Facetime without Wi-Fi and more. However, it was a new mirroring feature that caught the attention of many.
“A potentially disruptive feature of the upgraded OS X enables Mac users to mirror their laptop’s display on their TV sets with one click, via Apple TV and AirPlay,” notes Lost Remote. “Until now, porting video to your TV set outside iTunes required running a cable from your laptop to your TV. But now, if you’re watching a clip on Hulu or a TV website (or playing a game, editing a document, etc.), just click and watch it on the big screen.”
“That alone may be worth the $99 for Apple TV, which becomes a wireless receiver, to boot,” adds the post.
“If you have an Apple TV, you’re going to love Apple’s new AirPlay Mirroring, which allows you to mirror what’s on your Mac in a 1080p stream to your Apple TV, allowing everybody to look at what you’re working on,” reports 9to5 Mac in a related post. “This feature is perfect for meetings, getting rid of the need for expensive projectors.”
SlashGear adds: “…the introduction of Game Center on OS X Mountain Lion also means that games can be streamed or mirrored. With AirPlay and Game Center now integrated into the Mac, users can play against other Mac users or even iPhone and iPad users.”
The new Mountain Lion OS X will be available in July.
The National Association of Broadcasters has dropped its opposition to the FCC’s “white spaces” proposal. White spaces make use of unused broadcast spectrum to enable what has been described as “Wi-Fi on steroids.”
The NAB had serious concerns about white spaces causing interference with adjacent TV broadcasts. It withdrew its objections saying the FCC has addressed these concerns.
The technology has been moving forward in spite of NAB’s concerns. The FCC gave its approval in 2008 and approved a device last year for Wilmington, NC.
According to Ars Technica: “Now the remaining obstacles to widespread adoption of white spaces technology are mostly technical. Art Brodsky of Public Knowledge told us that supporters of the technology are working on building the databases needed to track which television channels are available for use at any particular time and location. He said the databases are being set up on a ‘market-by-market basis. When they hit a critical mass of markets, or can accommodate multiple markets, this technology will take off much more strongly.'”
With the NAB’s objections now ended, the technology may finally get traction to widespread use. Will white spaces become a cheap alternative to cellular networks?
Samsung has announced three new compact cameras with Wi-Fi connectivity for instant photo sharing. The NX series offers the first compact system to feature Wi-Fi connectivity.
“Each new NX has a Samsung-developed 20.3 megapixel CMOS sensor, with the ability to record 1080p high definition video, plus they’re all compatible with the NX range of accessories, including lenses and flash units,” reports Digital Trends.
Once connected to a Wi-Fi network, photos can be shared via social networks and email, or uploaded to a cloud storage service.
“Samsung’s selection of ten Smart Filters may sound small in comparison to mobile applications like the iPhone’s Camera+, but all the old favorites are here, including a retro, vignette, old-style film and even a cartoon filter,” explains the post. “If you’re using a Samsung smartphone to provide a Wi-Fi Hotspot, there’s also the option to use the phone as a remote viewfinder too.”
The new Samsung series includes the $699 NX1000, the $899 NX210, and $1,100 NX20. All three cameras will be available in May.
Avid Technology announced at NAB that it will be providing the “most comprehensive system in the history of NBC Olympics” for the network’s upcoming coverage of the summer games.
“Marking NBC’s Olympics division’s and Avid’s sixth consecutive Summer or Winter Games working together, the effort centers on Avid Interplay Media Asset Management (MAM) system,” writes Carolyn Giardina for The Hollywood Reporter.
“Installed as part of a system that includes technology from third party vendors Sony and Harmonic, the Interplay MAM will be used to create two simultaneous feeds for use in London and at NBC Olympics in New York, according to Avid,” explains the article.
London’s International Broadcast Center will be outfitted with Avid Symphony and Media Composer editing systems that will be connected to ISIS shared storage and Interplay.
The Future of Broadcast Television Initiative (FoBTV) launched at the NAB Show last week with 13 international broadcast and engineering groups.
The goal is to create a global standard for digital broadcast TV, one that will enable future services such as ultra high-definition television, 3D, and mobile and Internet services.
“The challenges of a global specification may seem daunting, but the benefits of achieving such a goal are enormous,” said Phil Laven, chairman of the Digital Video Broadcasting Project in Switzerland.
The world standard is intended to replace current incompatible digital standards including ATSC in North America, DVB-T and DVB-T2 in Europe, and others.
“Over the years multiple standards around the world have cost the industry and consumer billions in any currency,” said Lavin. “Consumers now expect that their portable devices will be able to receive TV signals anywhere in the world. Thus, a single global standard is becoming essential.”
FoBTV does not plan to write the standard on its own, but hopes to work with standards-setting organizations around the world, including the Advanced Television Systems Committee in the U.S.
Social media innovation for TV was making inroads at NAB last week, but the interest in integration is even greater, according to Sam Decker, CEO of Mass Relevance.
“There are so many technology providers here, and the interest in social TV is disproportionate to the innovation,” he said during the show. “It’s such a small part of all the real estate and discussions that are happening.”
Decker notes that the tech crowd is “beginning to react to demands from producers who want more social functionality in the production process,” reports Lost Remote.
The comments suggest that social media may be where the Internet was in the late 1990s regarding TV, writes Cory Bergman in the post, adding that now “we can feel the beginning of a shift to infuse social in just about every TV production product.”
The article cites some interesting innovation in this space, including the new Engage platform from TV graphics firm Chyron, a social media prompter for TV talent from Never.no, automatic content recognition (ACR) solutions from Audible Magic and Civolution, and more.
T3 Motion at NAB this week announced the launch of two new trailer systems designed specifically for film production.
The T3MT and T41 systems eliminate the need for tracks during shooting. The camera attaches to the vehicle rather than the camera operator.
The battery-powered vehicles go forward and reverse and include a cameraman seat, Steadicam and Glidecam mounting posts, and 7-inch HD monitor.
“Few products on the market facilitate tracking camerawork from 0-15 miles per hour — tracking shots at low speeds can be arduous and difficult to manage. Our T3 Motion broadcasting products provide a tracking platform that allow for a uniquely clean and efficient production process, facilitating tracking shots without operator fatigue,” stated T3 Motion CTO Ki Nam in a press release.
The T3MT and T41 Trailer packages start at $10,000.
At the NAB Show in Las Vegas this week, Adobe demonstrated its new version of Creative Suite 6 (CS6).
Pricing has not been announced, and the company was vague about the release date, other than to say it would be ready during the first half of 2012.
The suite includes Premiere Pro video editor, After Effects motion graphics effect generator, Photoshop image editor, Audition sound editor and mixer, and additional tools for disc authoring, media encoding, script development, production scheduling, color grading and more.
“The biggest updates to existing apps come to Premiere Pro, After Effects, and Photoshop,” reports PCMag. “CS6 Premiere Pro gets a redesigned and simplified user interface, with large view for the source and preview video at top left and right. The interface is still highly customizable, and you can even switch back to its previous layout and add and remove buttons to taste.”
“Clips can now be skimmed through with the cursor, a la Apple’s iMovie, and you can mark rough in and out edits right in the clip thumbnails,” explains the article. “Markers also get more power, with color coding; comments and durations can now be assigned to them, as well. A new trim mode shows both the outgoing and incoming frames, and there’s lots more keyboard shortcut support (10 assignable) for trims and trim modes. Effects can now be applied to multiple clips using layers and masks, not unlike in Photoshop.”
At NAB, Dolby 3D, a glasses-free display standard, was being shown on a smartphone, tablet, and a prototype 4K 56-inch display.
Interestingly, viewers can adjust the 3D depth to suit their preferences. While side viewing is possible, the 3D effect is most pronounced when viewing near the center.
“Best known for its audio technologies, the company just launched its own 3D standard in cooperation with Philips, called Dolby 3D,” reports Engadget. “The platform-agnostic solution is far from ready to make its way into your living room, but it’s conceptually sound, and the prototype 4K 3D TV and mobile versions being demonstrated at Dolby’s NAB booth make us hopeful for the future.”
“As with all displays — especially those that support 3D — you’ll really need to see to believe, but we had an opportunity to do just that, and walked away very impressed,” comments Engadget.
The post includes a 3-minute video report from the show floor.
Despite the economic downturn, television is experiencing a new “golden age” in both creative and business terms, according to Bruce Rosenblum, president of Warner Bros. Television Group.
“Revenue from international has improved dramatically. The domestic broadcast, cable and syndication businesses are at a high point, and there are new buyers” such as Netflix and Hulu, Rosenblum noted during an NAB Show industry discussion group.
Rosenblum explained that international markets currently comprise almost one-third of their revenue. He said that revenue “from international more than covers the production costs of our entire sales of 26 shows.”
He noted that streaming services are becoming useful for library product and new shows, adding that Hulu and Netflix deals for CW content may have “saved the network.”
Rosenblum also stressed the growing importance of social media: “Where Facebook and Twitter can help is when you have shows that are on bubble. Several shows have gotten renewed [in recent years] because networks were aware of how much chatter was out there.”
At the NAB Show in Las Vegas, Netflix took the stage to talk about the variety of original programming it is currently working on. If the shows prove successful, this could be a new direction for the streaming service that has devoted a lot of time and resources to acquiring licensing deals.
“The freedom to make interesting shows — without a network controlling the process or the output — seemed to be an underlying theme, though I don’t think anyone actually came out and said it,” comments GigaOM writer Ryan Lawler. “In that respect, Netflix could use its newcomer status as a way to recruit more talented content creators who are frustrated by the usual network system.”
Jenji Kohan, the creator of “Weeds” and the head of Netflix’s “Orange is the New Black” series, said working for Netflix on original content is a great new business model and provides opportunities that might not be available at a traditional TV network.
Netflix’s Chief Content Officer Ted Sarandos acknowledged that delving into content creation does put the company in competition with the same people they try so hard to get licensing deals from.
“But if Netflix ends up competing for a greater share of viewers’ attention with its streaming offering, it’s only fair, Sarandos posited. After all, the increasing number of TV Everywhere apps and services are starting to encroach on its turf,” reports GigaOM.
James Cameron is calling for Hollywood to “wake up and smell the coffee” when it comes to 3D. At the NAB Show in Las Vegas, Cameron said that films should be shot in 3D rather than produced in 2D and later converted to 3D.
Cameron recently released “Titanic” in 3D, a work that took 14 months and cost $18 million. “If you are willing do that, fine. But who is willing to make a $150 million movie and then sit on the interest costs for a year while you post produce it in 3D? It is going to be a helluva lot more expensive (than shooting native 3D),” he said.
Cameron is at NAB alongside business partner Vince Pace representing Cameron Pace Group (CPG) to promote a business model for making 3D more profitable.
“With an eye toward live sports, CPG has been offering a Shadowcam ‘5D’ system, meaning that a 2D and 3D production is piggybacked on a single rig,” explains Carolyn Giardina writing for The Hollywood Reporter. “It has already been used on productions including last year’s US Open Tennis Championship and recent The Masters golf tournament. At NAB, the team is extending the camera system, with the introductions of new tools including a Shadowcam handheld camera rig and a Shadowcaster ‘5D’ mobile unit.”
“If I were producing an episodic series, I would produce it like Avatar with one 3D camera system (and extract the single eye for the 2D),” Cameron added in regards to TV production. “I would encourage people to go right to a native 3D and extract the 2D. I think episodic will gravitate toward the feature model.”
The NAB has announced it will set aside $3 million a year for a new lab designed to help broadcasters keep pace with digital media.
Kevin Gage, formerly of Warner Bros. and NBCUniversal, has been hired as the organization’s first chief technology officer. Gage will be responsible for running the new lab, among other duties.
According to TVNewsCheck: “…for now the lab will not be a place you can visit. It will be more of an investment fund, he says, seeking out the best ideas for improving the broadcast media and nurturing them with infusions of cash.”
“[W]e’re now in a situation where we can start innovating and using new technologies that are out there to be able to connect with the consumer in ways that we have never connected before. That’s really what the lab is there to do,” says Gage.
In an interview with TVNewsCheck, Gage discussed some of the projects he plans for the new lab: “In radio, we’re working on an AM engineering study that we kicked off in the last fiscal year, as well as HD radio in FM. And then on the TV side, we’re fostering innovation with mobile DTV, and we are moving forward to potentially a new broadcast standard. What would be the ramifications and the benefits of being able to go to something different in the future?”
Cloud computing has a strong presence at this year’s NAB Show, with big companies such as Amazon and Microsoft touting its possibilities.
The cloud is being promoted to meet the capacity needs created by the ever-increasing demand for higher image resolutions. Amazon Web Services and Microsoft’s Windows Azure Media Services are two solutions designed for broadcasters.
“With media production being a prime candidate for cloud services given its project-specific nature (think rent versus buy) and typically collaborative-approach, it comes as no surprise that the cloud industry is descending on Vegas and the broadcaster association put together a cloud-specific channel for the show this year,” reports Wired Cloudline.
“We’ve reached an inflection point in the industry where the studios — which have made do with just enough compute capacity that they could keep up but now that more of their work is going digital, scaling that infrastructure is difficult and expensive,” said Grant Kirkwood, CEO of Unitas Global, which is demonstrating its cloud-based rendering solution at NAB.
“With the increase of resolution from 2K to 4K being the standard, the amount of data to be rendered is through the roof. If I’m a visual effects studio, I’m going to have to render a film at 24, 25 and 30 frames per second [for TV, Blu-ray and movie formats.] At the resulting 79 frames per second, using 4K resolution, each frame is 24 gigabytes of data. Imagine what that means for a two-hour movie,” Kirkwood said.
Canon, Sony and RED may be getting all the attention regarding new camera announcements at this week’s ongoing NAB show in Las Vegas, but Blackmagic Design also has a new one to announce, and initial reports suggest it’s rather impressive.
“Priced at $2,995, where the company sees this as differing from the competition is its ability to capture film quality video on its 2.5K sensor and output it to CinemaDNG RAW, ProRes and DNxHD file formats,” reports Engadget. “That camera housing can take Canon or Zeiss lenses on the front, contains a built-in SSD within and has a capacitive touchscreen display for control and metadata entry.”
The camera also includes 13 stops of dynamic range, a built-in LCD, and color correction with DaVinci Resolve.
“Many current generation video cameras suffer from a ‘video look’ due to a limited contrast range, a maximum HD resolution sensor, poor quality optics and lenses, the use of heavy video compression for file recording and poor integration with NLE software metadata management,” suggests the company’s press release. “Blackmagic Cinema Camera has been designed to eliminate these problems so customers get a true feature film look, and at an affordable cost can shoot high end television commercials, episodic television programming and feature films.”
At Monday’s WWDC event, Apple CEO Tim Cook announced a new MacBook Pro, OS X Mountain Lion and iOS 6, a Google Maps replacement, Facetime without Wi-Fi and more. However, it was a new mirroring feature that caught the attention of many.