NAB: Will the Future of Netflix Depend on Original Programming?

  • At the NAB Show in Las Vegas, Netflix took the stage to talk about the variety of original programming it is currently working on. If the shows prove successful, this could be a new direction for the streaming service that has devoted a lot of time and resources to acquiring licensing deals.
  • “The freedom to make interesting shows — without a network controlling the process or the output — seemed to be an underlying theme, though I don’t think anyone actually came out and said it,” comments GigaOM writer Ryan Lawler. “In that respect, Netflix could use its newcomer status as a way to recruit more talented content creators who are frustrated by the usual network system.”
  • Jenji Kohan, the creator of “Weeds” and the head of Netflix’s “Orange is the New Black” series, said working for Netflix on original content is a great new business model and provides opportunities that might not be available at a traditional TV network.
  • Netflix’s Chief Content Officer Ted Sarandos acknowledged that delving into content creation does put the company in competition with the same people they try so hard to get licensing deals from.
  • “But if Netflix ends up competing for a greater share of viewers’ attention with its streaming offering, it’s only fair, Sarandos posited. After all, the increasing number of TV Everywhere apps and services are starting to encroach on its turf,” reports GigaOM.

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