AI startup Runway has a new tool called Game Worlds that lets users generate simple video game worlds using images and text-based prompts. At the moment, Runway Game Worlds can only help generate simple text-based interactive adventures that include pictures, but the company has plans to enable more complex game creation by the end of the year. Runway CEO Cristóbal Valenzuela says the company is interested in partnering with video game companies who are willing to provide game data that can be used to train the company’s models in exchange for generative capabilities.

While “generative AI is already widely used within the video game industry, both at the independent and big-budget studio levels,” from “the latest ‘Call of Duty: Black Ops’ to helping devs revive old 90s classics like ‘Doom’ and ‘Quake,’” PCMag says “this would be the first time that the gaming-focused, text-to-graphics model has been available to the general public.”

Gadgets 360 reports a microsite for the Game Worlds platform “is currently live, although users will have to wait before they can play the games,” as the website is currently redirecting to a login page that is only open to “select journalists,” with users to be invited in shortly.

The Verge, among those granted early access to Game Worlds, explains “Valenzuela believes the gaming industry is in a similar position to Hollywood when it was first introduced to generative AI,” with “considerable resistance” followed by gradual adoption.

“If we can help a studio make a movie 40 percent faster, then we’re probably gonna be able to help developers of games make games faster,” Valenzuela told The Verge, adding that the game studios are “waking up, and they’re moving faster than I would say the studios were moving two years ago.”

In addition to video games, the $3 billion AI startup’s tools have also been “used throughout Hollywood and the film and TV industry,” points out PCMag, noting that Runway AI was used to create elements of the 2022 Oscar-winner “Everything Everywhere All at Once” as well as Amazon Prime’s “House of David” streaming series, among other projects.

Related:
Runway’s AI Transformed Films. The Startup’s Founders Have a Bold, New Script: Building Immersive Worlds, Fortune, 7/3/25
Runway CEO Cris Valenzuela Wants Hollywood to Embrace AI Video, The Verge, 6/5/25