According to the new Mobile Games Trend Report from research firm Newzoo, “the number of Americans who play video games on their smartphone, tablet, or iPod Touch has surpassed 100 million,” reports VentureBeat.
The report indicates that 69 percent play games on their smartphones, 21 percent play on tablets, and 18 percent opt for the iPod Touch.
“The firm also estimates that 9 percent of total game spending last year was on mobile titles and says the free-to-play (F2P) business model is increasingly converting players into continuous payers,” explains the article. “F2P games already account for 90 percent of mobile game spending in the U.S., Newzoo says.”
VentureBeat suggests there is a potentially significant business opportunity in this space: “Although smartphones and tablets are often seen as ‘casual’ platforms, Newzoo says there is major opportunity for ‘core’ games to be offered as full titles or game extensions, as 62 percent of core gamers in the U.S. also play on mobile devices. Developers that can combine core genres with the games-as-a-service business model on mobile platforms will be the ones that reap the most benefit from what Newzoo is dubbing ‘mid-core’ games.”
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