Online Media Distribution: Is Free, Short Form the Future of Video?

  • TechCrunch analyzes the future of content suggesting that it will be free (ad-supported), shorter, and promotional.
  • Consumers are demanding free content and they’re also increasingly impatient, watching only the first 30-60 seconds of YouTube videos, which is a strong motivator for producers to cut their content length.
  • New York venture capitalist Fred Wilson suggests in his piece “The Future of Media” that producers consider the following four steps: “Microchunk it — Reduce the content to its simplest form; Free it — Put it out there without walls around it or strings on it; Syndicate it — Let anyone take it and run with it; and Monetize it — Put the monetization and tracking systems into the microchunk.”
  • The article says scale comes from distribution and monetization. “Content was an art. Today it’s a science as well. It will always be about Influence and Authority,” explains TechCrunch.