Nearly 90 percent of tablet owners watched TV and used their devices simultaneously at least once a month in Q4 2011, according to a new report from Nielsen.
The data suggests that 45 percent used tablets while watching TV on a daily basis, and 26 percent did so several times a day.
Smartphone use is also on the rise while watching television. “Only 14 percent of U.S. smartphone owners never used their phone while watching TV, while 41 percent had their smartphone in hand while viewing TV,” reports Broadcasting & Cable. “About 86 percent used their smartphone and TV at the same time at least one a month.”
“The numbers provide new support for efforts by broadcasters, cable channels and multichannel providers to provide second screen apps or synch apps that can enhance the viewing experience of live TV,” suggests the article.
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