Startups are hoping their mobile apps will make a major splash at this year’s SXSW Festival. Anchor, for example, is an audio app that serves as an audio message board that allows users to publish recorded “waves” to interact with the masses. Other hopefuls include Nom, a livestreaming food app and MeWe, which enables users to send disappearing, encrypted messages to friends. However, not all buzz-generating apps continue their trajectory post SXSW. “Last year was Meerkat’s moment, but the live video app fell out of vogue soon after the party in Austin ended, partially as a result of Twitter’s acquisition of its competitor Periscope,” reports Bloomberg.