Meta Platforms is rolling out Vibes, a short-form AI video generator now in early preview. Using Meta AI, Vibes allows the visually adventurous to create videos from their own ideas or remix existing ones by adding music or changing the style to make it your own. Vibes has its own feed featuring “a range of AI-generated videos from creators and communities.” As you use it, “the feed will become more personalized over time,” according to Meta. Vibes videos can also be cross-posted to Instagram and Facebook Stories and Reels or shared with friends via DM. Vibes is available on the Meta AI app and the Web at Meta.ai.

“If you see a Meta AI video on Instagram, you can tap through to remix it in the Meta AI app,” Meta explains in a news post.

“At launch, Vibes feels like a mix of social media, an AI art gallery, and a digital toy box,” writes TechRadar. “You can create a video from scratch using text prompts, upload your own visual elements, or tap ‘remix’ on an existing clip.”

Although Meta has yet to release technical specs, the company recommends a minimum of 1,080×1,920 pixels HD video for uploading to Instagram and Facebook.

Meta has teased a lot of consumer gen AI video that never made it out of the research lab: Make-A-Video in 2022, Emu Video in 2023 and Movie Gen, a family of models capable of HD output from October 2024.

TechCrunch reports that “Meta’s Chief AI Officer Alexandr Wang shared in a post that the company has partnered with AI image generators Midjourney and Black Forest Labs for the early version of Vibes, while Meta continues developing its own AI models.”

However, not everyone is happy about it. “There are some AI artists who are creating original, interesting content with these new tools, but allowing everyone to post their own doesn’t seem conducive to quality, or compulsiveness, nor is it social, in that these creations are not representative of any real person’s real, lived experience,” suggests Social Media Today.

On the flip side, “popular Instagram Reels and TikToks use a lot of digital effects but still rely on human performances for the most part,” TechRadar reports. “Vibes flips that around. The performance becomes optional.”

Related:
Vibes Check: I Spent a Day in Meta’s ‘Infinite Slop Machine’ Watching AI Videos, Mashable, 9/27/25