Indiana University Athletics received a $5 million gift from IU alumnus Mark Cuban — owner of the Dallas Mavericks, Landmark Theatres and Magnolia Pictures — to build a video broadcasting center with a focus on 3D broadcast, virtual reality and 3D virtual studio technologies. The Mark Cuban Centre for Sports Media and Technology is slated to open in the spring of 2017. According to Rapid TV News, “IU students will produce a wide variety of media content for IU Athletics, including virtual-reality videos for fan experience, athlete instruction, recruiting videos and social media, as well as video-board displays, team-specific shows and live event broadcasts for all 24 IU sports.”