Kindle Fire the Clear Leader in Android Tablets, Remains Behind iPad

  • The Android OS is slowly encroaching on Apple’s tablet market share, which fell 6.8 percent in 2011.
  • One tablet has had much more success than others and accounts for much of Android’s growth. Amazon’s Kindle Fire now takes up more than half of the Android tablet market at 54.4 percent, followed by the Samsung Galaxy Tab and Motorola Zoom.
  • According to a new study from comScore, the Galaxy Tab saw a drop from 23.8 percent share in December to 15.4 percent today. The Zoom fell to 7 percent from 11.8 percent last year. The study did not include Barnes & Noble’s Nook, since comScore categorizes it as an e-reader, not a tablet.
  • Another study conducted by IDC found that Amazon likely sold 4.7 million Fires in Q4 — and the tablet remains the top-selling item on Amazon’s site — but is still dwarfed by the 15.4 million iPads that Apple sold in the same period.

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