Netflix has been putting pressure on traditional pay TV, but networks like CBS, ABC and NBC haven’t been hit nearly as hard as kids’ TV networks.
“Bernstein Research used data from TiVo boxes to find out that, among households that use Netflix regularly, kids’ TV networks are losing out — Nickelodeon’s ratings declined 6 percent in streaming households despite seeing 2 percent growth elsewhere, and Teen Nick saw an even bigger 11 percent drop for Netflix users while increasing viewership 26 percent in non-streaming households,” The Verge reports.
One reason for this might be that adults are more likely to tune in for TV show premieres as they follow linear shows. Streaming services are more ideal for catching up on past seasons. For children, Netflix provides a more convenient means of accessing the content they like, when they want it.
“However, Bernstein also discovered that Netflix viewing made consumers much less likely to watch repeats of shows in off-net syndication, with the streaming group declining in off-net viewing by about 19 percent compared to 9.7 percent for non-streamers,” notes paidContent in a related article.
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