Fans of HBO staged a recent Twitter campaign called “Take My Money, HBO!” aimed at getting the network to allow for Web-only subscriptions to its HBO GO service. Currently, only those who subscribe to the cable network via traditional providers have access to the Web content.
On Wednesday, HBO sent a Twitter response that “reaffirmed HBO’s belief that it’s better off with its existing cable and satellite partners than it would be on its own, despite growing pressure from Internet-based alternatives,” reports The New York Times.
HBO is resisting making the Web content available separate from its cable subscription because of its “lucrative relationships” with satellite providers like Comcast and DirecTV. “Selling subscriptions to HBO on the Internet would almost certainly undermine those relationships,” notes the article.
“What would happen if HBO no longer had the pay TV industry’s marketing team propping it up all the time? The results would be disastrous, and there’s no way that HBO could make up in online volume the number of subscribers it would lose from cable,” notes TechCrunch in a related report. “Which is why, even though some users would actually pay more for access to HBO GO without all the other cable channels, you won’t see it show up as a standalone service anytime soon.”
Fans of HBO staged a recent Twitter campaign called “Take My Money, HBO!” aimed at getting the network to allow for Web-only subscriptions to its HBO GO service. Currently, only those who subscribe to the cable network via traditional providers have access to the Web content.
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