Google and Apple Earn Top Spots in Nielsen Digital Rankings for 2011

  • Nielsen released its “Tops of 2011” lists the end of December and, not surprisingly, Google and Facebook are ranked as the top two U.S. Web brands.
  • “Over on the smartphone side, Apple came out on top with a 29 percent marketshare in data pulled from August to October 2011, followed by HTC,” reports Engadget. “Despite a fairly tough year, RIM managed the number three spot.”
  • “Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS,” according to the report.
  • Top U.S. Social Networks & Blogs: Facebook, Blogger, Twitter, WordPress, MySpace, LinkedIn, Tumblr, Google+, Yahoo! Pulse and Six Apart TypePad.
  • Top U.S. Online Destinations for Video: YouTube, VEVO, Facebook, Yahoo!, MSN/WindowsLive/Bing, AOL Media Network, Hulu, The CollegeHumor Network, CNN Digital Network and Netflix.

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