Facebook will soon incorporate its facial recognition tech, currently used to help users tag their friends in photos, into its popular messaging app, Messenger. The goal is to prompt users to increase sharing via Messenger, especially within groups. Messenger “will now look at your photos, identify who is in them, and encourage you to share those photos with those friends,” notes Re/code. “Facebook is building lots of artificial intelligence, and it’s starting to get more aggressive about integrating that technology into actual consumer products.” The facial recognition tech has already been folded into its photo storage app, Moments, and the company is also testing a virtual assistant.