Facebook Offers in Beta: Plans to Deliver Local Deals to News Feed

  • After a failed attempt with Facebook Deals, the social network is planning to take another stab at the social shopping market, which is currently dominated by Groupon and Livingsocial.
  • Through Facebook Offers, local businesses will be able to reach out to their customers by providing freebies and promotions directly in their news feed.
  • “The offers are free to create, though Facebook says that each will only reach a limited number of people. This is obviously a way for the social network to maintain interest in its regular ads, though it’s an interesting strategy that could see more smaller businesses investing in wider advertising campaigns,” The Verge reports.
  • The service is not yet available on a wide scale. “Facebook rolled out Offers in beta to a handful of clients in the U.S. after announcing it at fMC in February,” announced the social network. “Facebook is continuing to roll out the beta to a limited amount of businesses in Singapore, Australia, New Zealand, Japan, and Turkey, but it’s not a global roll out. It’s not yet available to additional U.S. businesses.”

No Comments Yet

You can be the first to comment!

Leave a comment

You must be logged in to post a comment.