Analyst Recommends that Apple TV Partner with DirecTV or DISH

  • BTIG analyst Richard Greenfield offers some speculation on Apple’s rumored TV offering, suggesting the tech giant should not aim to completely reinvent television, but instead work with DirecTV or DISH to launch a product with access to live TV feeds.
  • “Apple’s only solution to the problem would be to either take an existing service and completely reinvent its UI, or create a whole new offering to compete with Comcast & Co,” GigaOM reports.
  • Steve Jobs had reportedly approached networks to discuss a-la-carte type programing, but the networks turned him down in fear of losing their lucrative deals by unbundling.
  • “The company could try again, Greenfield argues, but this time offer to carry the whole bundle — and even charge customers more, not less, if it succeeded at making the bundle look sexier. Think integrating an iCloud DVR, piping live TV to your iPad, and so forth,” the article states.
  • Greenfield suggests partnering with DirecTV or DISH to take advantage of their national reach, and “once those guys rake in the big money, the cable boys will come to their senses and eagerly partner with Apple as well,” the article suggests.

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