Facebook Launches Widescreen Photo Viewer that Includes Ads

  • Facebook is launching a widescreen photo viewer similar to the Google+ lightbox overlay.
  • “Rolling out gradually to Facebook users, the social network is launching a new version of the photo viewer that allows pictures to be displayed at a significantly larger resolution than previous designs,” reports Digital Trends. “On a typical 15-inch laptop, pictures display as large as 960 pixels wide and 720 pixels tall.”
  • The new interface brings photos to the entire screen and features a space on the right side where users can like, share or comment. Facebook is also adding advertisements and sponsored stories underneath the comments.
  • “Seeing how this is the first major new feature to come out of the social network since the IPO announcement, the inclusion of the ads within the new photo viewer is likely indicative of Facebook’s efforts to monetize the site more effectively,” suggests the post. “While the ad placements are currently static when clicking through pictures within the album, Facebook could alter the ad rotation frequency to change upon each new picture and drastically increase ad impressions.”

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