Facebook Launches Streaming Movie Today: Potential for Social Frenzy?

  • Facebook will expand its movie business interests today when it continues experimentation with streaming feature films.
  • The latest feature offering will be “Tomorrow, When the War Began” — a two-year-old Australian action adventure about teenagers fighting against a military attack. Facebook will get 30 percent of the revenue.
  • “Milyoni Inc. (pronounced ‘Million Eye’), which calls itself an ‘f-commerce’ (as in ‘Facebook commerce’) social media provider, is handling the Facebook release,” reports Multichannel News. “The movie will also be distributed via iTunes, Vudu, Amazon, YouTube and In-Demand.”
  • Are we on the cusp of a new era of social cinema?
  • “Tim and Eric’s Billion Dollar Movie” debuted on Facebook last week, two weeks prior to its theatrical release. “For $10, fans will be able watch the movie and chat with its stars in real time,” reports ReadWriteWeb. “The model represents a new sort of social cinema that, while not widespread, appears poised to become a potentially major trend.”
  • “Like Google, Facebook has let it be known that it intends to play a big role in the development and distribution of feature films — competing with cable and other legacy providers,” explains Multichannel News. “The added value of such delivery, as Milyoni emphasizes, is that viewing via a social media platform lets fans watch and chat simultaneously, creating ‘a massive social frenzy that would be impossible to duplicate anywhere else.'”

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