E-Commerce: Purchasing via Tablets on the Rise
By Rob Scott
July 26, 2011
July 26, 2011
- Consumers are increasingly using iPads and other tablet devices for mobile purchases, according to a new report by Forrester Research released this week.
- Tablets might even one day outpace smartphones and PCs in terms of e-commerce volume.
- The devices already account for 20 percent of mobile sales, even though just 9 percent of online shoppers have tablets. Additionally, 60 percent of tablet owners say they have used the devices to shop.
- Tablets typically offer richer catalog presentations than those available via smartphones, and applications often produce faster loading times than retailers’ websites.
- “Everyone thinks that mobile phones and mobile commerce are the next big things, and I think what this data shows is it’s probably actually tablets,” explains Sucharita Mulpuru, a Forrester analyst. “We have always capped e-commerce at 10 to 15 percent of total retail sales, but this potentially has the capability of really expanding e-commerce much beyond that.”
2 Comments
Forrester also points out that the average retailer has only spent about $14K developing shopping apps for tablets. This may need to change.
Forrester also points out that the average retailer has only spent about $14K developing shopping apps for tablets. This may need to change.
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