Conference Exec Outlines Strong Presence of 3D Tech at NAB 2012

  • This month’s NAB Show (April 14-19, Las Vegas) promises to feature the latest in 3D technology products and trends, according to Chris Brown, NAB’s executive VP, conventions and business operations.
  • James Cameron and Vince Pace, for example, will share their insights in a session entitled “The Secrets of Making 3D Profitable.”
  • “Cameron and Pace will reveal the strategy behind 5D productions, including the ESPN Winter X Games where 35 rigs were used to accomplish the largest 5D production in history. Attendees will see how the 5D methodology enables broadcasters to increase revenue by integrating 3D into their existing 2D business model,” writes Brown in Post Magazine.
  • “Independent voices will be heard in 3D filmmaking,” adds Brown. “As previously out-of-reach equipment and techniques permeate the marketplace, watch for up and coming creators to push beyond the expected and into new territory.”
  • Among the planned 3D offerings at this year’s show: a number of glasses-free 3D HDTVs (including 4K models) will be on display; the first U.S. demo of a 200-inch, glasses-free projection system will be featured at the show’s International Research Park; an April 15 session on “Higher Frame Rate 3D,” which promises a cinema-like experience; and discussions of the tech requirements for over-the-air broadcast 3D (one component of the half-day engineering conference).

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