Pinterest is experimenting with new AI-powered tools to make the platform more personalized for users. Now live in the U.S. and Canada, “Styled for You” uses AI to curate collages featuring newly imagined outfits assembled from past Pins. Pinthusiasts can mix-and-match different clothing and accessories to create and save new looks. Coming soon, “Boards Made for You” are personalized boards assembled through a combination of AI suggestions and editorial input. Trending fashion and weekly inspiration are key features of these shoppable boards, which will be appearing globally in the months ahead. Continue reading Pinterest Is Adding New Personalization Tools Powered by AI

Netflix has shuttered its Boss Fight Entertainment, the game studio best known for developing the mobile “Squid Game:  Unleashed” multiplayer action game based on the streamer’s hit series franchise. The title went to number one on the charts in 26 countries, according to Boss Fight co-founder and CEO David Rippy, who posted a farewell on LinkedIn. The unit also developed “Netflix Stories,” described as “an interactive visual novel platform” based on Netflix shows “Virgin River,” “Emily in Paris” and “Selling Sunset.” Netflix reportedly plans to continue offering the Boss Fight titles even as it de-emphasizes mobile games. Continue reading Netflix Shutters Mobile Game Studio as Part of Strategy Shift

Electronic Arts has partnered with Stability AI to co-develop new models, tools, and workflows that empower game designers, artists and developers. The partnership comes on the heels of the publicly traded EA agreeing to go private in a deal valued at $55 billion, including debt, led by Jared Kushner’s Affinity Partners, equity firm Silver Lake and the Saudi Public Investment Fund (PIF). The partners aim “reimagine how content is built,” according to EA. The 40-plus years firm has of late been using machine learning and artificial intelligence to power real-time animation and physics simulation. Continue reading EA and Stability AI Partner to Develop Models, Creative Tools

Spotify has added a feature that lets users follow their favorite venues to stay current on upcoming performances. In March the music streamer created a Concerts Near You playlist option, updated weekly, that helps fans discover when their favorite artists are touring nearby. Now, Spotify says its redesigned Live Events feed, updated daily, is available to both Free and Premium subscribers directly in-app, letting users view venue and scheduled concert details right from their libraries. Spotify is also recommending other smaller venues fans may enjoy based on their tastes. “Great live music isn’t just about the artist you see — it’s also about where you see them,” Spotify believes. Continue reading Spotify Updates Live Events Feed, Lets Fans Follow Venues

London-based global marketing giant WPP has launched WPP Open Pro, a new edition of its flagship AI marketing platform, WPP Open, aimed at attracting “brands of all sizes” and helping them to plan, create and publish campaigns independently. The product stems from the Gemini-powered AI platform WPP built with Google — a relationship that has been extended by five years and includes a $400 million WPP spending commitment. The spend will drive WPP’s mission to expand the use of AI in its services and technologies. “This partnership will empower WPP clients with groundbreaking AI solutions, transforming how they connect with audiences and achieve business goals,” according to WPP. Continue reading WPP Rolls Out Open Pro AI and Extends Its Deal with Google

Amazon Web Services is building-out its programmatic ad offerings with AWS RTB Fabric, designed to optimize the high-speed, high-volume real-time bidding (RTB) auctions that power programmatic advertising for Amazon Ads and the company’s AdTech partners. The product has been in beta testing with select partners for months and now becomes “generally available,” deployed from North Virginia and Oregon in the U.S. East and West, and Singapore, Tokyo, Germany and Ireland, serving nearby areas with what AWS says is “single-digit millisecond latency” through a private, high-performance network. The idea is to make programmatic ad-buying cheaper and more efficient. Continue reading Amazon Bows AWS RTB Fabric for Programmatic Advertising

MediaLink chair and chief executive Michael Kassan held a conversation during CES 2021 with WarnerMedia Studios and Networks Group chair and chief executive Ann Sarnoff on the impact of COVID-19 on the entertainment industry. Sarnoff, a 30+ year industry veteran, heads the Warner Bros. Pictures Group, HBO and HBO Max, the Warner Bros. Television Group, DC, and other WarnerMedia networks, channels and products. “When [AT&T Communications chief executive] John Stankey hired me a year and a half ago, he talked about breaking down the silos,” she explained of the organization’s new strategy. Continue reading CES: WarnerMedia Chief Ann Sarnoff on Entertainment Shifts

Google unveiled the Deep Planning Network (PlaNet) agent, created in collaboration with DeepMind, to provide reinforcement learning via images. Reinforcement learning uses rewards to improve AI agents’ decision-making. Whereas model-free techniques work by getting agents to predict actions from observations, agents created with model-based reinforcement learning come up with a general model of the environment leveraged for decision-making. In unfamiliar surroundings, however, agents must create rules from experience. Continue reading Google Debuts Deep Planning Network Agent with DeepMind