Tweet Seats: Will More Theaters Reserve Sections for Social Interaction?

  • Some theaters and performance groups are setting aside “tweet seats,” special sections for patrons to live-tweet during performances.
  • Rick Dildine, a theater festival director in St. Louis, says tweet seats have “become a national trend.”
  • “Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively,” he explains. “The arts are evolving right now, they are participatory… Social media is a tool we rely on, and we have been unafraid to experiment with it.”
  • Some have placed tweet seats in the back row of theaters to minimize disruption, while others (including Carnegie Hall in NYC and the Kennedy Center in DC), “have not tried tweet seats and expect audience members not to access their phones during performances,” reports USA Today.
  • The article cites some interesting success stories of performances incorporating tweet seats, including a recent example involving the Cincinnati Symphony Orchestra (CSO). “Tweeting the CSO’s performance was like attending a members-only social event in the midst of a traditionally formal setting,” said tweeter Jennifer Nissenbaum. “I could communicate openly about my reactions to the music, musicians and conductor — without speaking a word. Plus, I had the opportunity to engage others, and get their reactions to the performance.”

Financial Analyst Weighs Pros and Cons of Zynga $7 Billion IPO

  • In an analysis of Zynga’s pricy IPO, Forbes contributor Peter Cohan advises investors to “avoid this stock.”
  • “Social media gaming sweat shop Zynga filed to sell 14.3 percent, or 100 million, of its shares, valuing the lot at $7 billion,” he writes. “Should you pay the price to get in on its IPO? No.”
  • Zynga does have some things working in its favor: 1) It operates in the highly profitable virtual goods market that is expected to more than double by 2014; 2) It has a competitive advantage with the largest player audience on Facebook and 383 percent annual growth rate from 2008 to 2010; and 3) It has the ability to sustain its leadership position. “In October, Zynga announced Project Z that would lessen Zynga’s dependence on Facebook users. If that and its effort to go mobile work, Zynga would be in a stronger long-term position,” suggest the article.
  • So why not invest? Zynga’s IPO valuation is too high relative to its competitors; its growth is slowing down; and, its net income shrank for the majority of 2011 leaving “razor thin” 3.7 percent net profit margins. “No amount of sweat-shopping will fix Zynga’s slowing growth,” reports Cohan.

Safe Internet Coalition Established in Europe Aimed at Protecting Children

  • Apple, Google, LG, Nintendo, Nokia, Samsung and Facebook are among 28 tech and media companies that are joining forces to “deliver a better Internet for our children,” reports TheNextWeb.
  • “The group was put together by the European Commission (EC) and the priority actions set out include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control,” according to TNW.
  • “This new coalition should provide both children and parents with transparent and consistent protection tools to make the most of the online world”, says Neelie Kroes, vice president of the EC. “The founding coalition members are already leaders in children’s safety online. Working together we will be setting the pace for the whole industry and have a great basis for fully empowering children online.”
  • The coalition has created a statement of purpose covering five key areas: create effective reporting with simple, robust tools; enable age-appropriate privacy settings; develop age-rating through widespread content classification; extend parental control; and effectively remove child abuse material through improved cooperation with law enforcement.

Video Ads on the Increase as Online Video Views Reach Record Levels

  • Have you noticed a recent increase in ads that appear in Web videos?
  • We’re watching more Web video than ever before; comScore reports more than 42 billion online video views in the U.S. for October alone. New figures from start-up FreeWheel indicate we’re also watching more Web video ads.
  • According to FreeWheel, which serves and manages video ads for companies such as Turner, Vevo and Fox, there has been a 128 percent ad view growth from Q1 of 2010 to Q3 of this year.
  • Online viewers have also increasingly finished the ads they start watching, especially when accompanied with longer Web videos.
  • “Big picture, the Web video business is still very much a work in progress,” reports AllThingsD. “And there’s still a long way to go: Video ads grew 42 percent in the first half of the year, but still only make up 6 percent of the overall Web ad business. But if it keeps headed in this direction it’s going to quickly make up ground.”

Pay TV Usage Caps: Will Watching Netflix Lead to Higher Cable Bills?

  • Netflix subscriptions could end up costing consumers $28 a month instead of $8 if cable companies decide to add charges for Web streaming.
  • “U.S. providers like Time Warner Cable have weighed usage-based plans for years as a way to squeeze more profit from Web access, and to counter slowing growth and rising program costs in the TV business,” reports Bloomberg. “While customer complaints hampered earlier attempts, pay TV companies are testing usage caps and price structures that point to the advent of permanent fees.”
  • As online video streaming increases in popularity, Web data usage soars. Some companies have penalties in place for customers that exceed their monthly gigabyte allowance, while others do not.
  • Adding charges will not only help cable companies’ Internet revenue, but also possibly boost pay TV service by disincentivizing online services like Netflix and Hulu.
  • A Netflix spokesman told Bloomberg, “[The practice] is not in the consumer’s best interest as consumers deserve unfettered access to a robust Internet at reasonable rates.”

Connected TV Marketing Association Announces Global Launch

  • The Connected TV Marketing Association (CTVMA) launched this week in New York, London, and Melbourne, Australia — in addition to 47 other chapters worldwide — to organize the fast-growing Connected TV industry, which is projected to account for 90 percent of the global TV market by 2014.
  • “I will be serving as an advisor and co-chair in North America of events and networking,” writes Natan Edelsburg of Sawhorse Media. “The implications for connected TVs with social is obvious. The more Internet enabled your TV becomes the more opportunities there will be to bridge apps and social platforms.”
  • Co-founder Zach Weiner told Lost Remote in an interview: “Our core reason for existence is help navigate the ways that the marketing, technology and device community can all come together to achieve potential. We hope to help educate, inform and provide oversight for the industry at large.”
  • “We believe that social TV is one of the core elements that truly enlivens Connected TV and makes it relevant,” adds Weiner. “Television with an endemic connection to the Internet allows for watching behaviors to be socialized in amazingly new and novel ways. New TV apps that are being created and app branding vehicles will all be highly social. EPGs and even programming itself will all have social graphs at their core.”

Carrier IQ Responds with Claim its Software Only Monitors Service Messages

  • Earlier this week, ETCentric featured a PC World article that claimed “an app called Carrier IQ is logging literally everything you are doing on your smartphone including keystrokes, SMS messages and HTTPS sessions.”
  • The network diagnostic tool maker has since told AllThingsD it does not log or understand keystrokes but only monitors them looking for a specific code that support technicians use to cue appropriate diagnostic information.
  • CIQ also noted that it does not read SMS messages or content associated with website URLs even though it can see messages come in or capture URLs.
  • “Okay. Then what information is being captured and passed along to the carriers who use Carrier IQ?” asks AllThingsD. “Data related to call quality, battery life, device crashes — everything you’d expect, really.”
  • Andrew Coward of Carrier IQ explains, “If there’s a dropped call, the carriers want to know about it. So we record where you were when the call dropped and the location of the tower being used… Similarly, if you send an SMS to me and it doesn’t go through, the carriers want to know that, too. And they want to know why — if it’s a problem with your handset or the network.”
  • According to a related Ars Technica article, Apple has issued a statement hoping to curb fears about tracking via the iPhone and iPad: “We stopped supporting Carrier IQ [a piece of software that tracks user activity] with iOS 5 in most of our products, and we’re going to remove it completely in a future software update.”

Museum of Art and Digital Entertainment Opens History of 3D Exhibit

  • Downtown Oakland’s new Museum of Art and Digital Entertainment (MADE) will open its first exhibit “The History of 3D” tomorrow, December 3.
  • According to the museum’s site: “The MADE is a center and museum dedicated to activities that engage participants with all forms of digital art and entertainment. The museum’s primary purpose will be to educate the public about the artistry, craftsmanship and inspiration that go into the creation of videogames and digital works of art, such as programatic visual/audio demonstrations.”
  • ABC affiliate News10 reports: “Using the crowd funding site Kickstarter.com, the museum raised $20,000 to secure the new location.”
  • The new exhibit will focus on “the history of 3D in games and will feature playable demonstrations of games displayed.”
  • “3D is such a broad topic in video games. Our exhibit creators, Jason Cutler and Nealon Leadbetter evaluated hundreds of games and types of 3D, from voxels to vectors, from pre-rendered sprites to normal mapped polygons,” explains director of the MADE Alex Handy. “They’ve chosen a wonderfully varied set of examples from the rich history of video gaming on consoles and computers. We hope this exhibition inspires the next generation of game developers, both young and old.”
  • ETCentric staffer Phil Lelyveld adds: “This is the seed of a great resource. ETC member companies may want to make product donations!”

Cinematographer Praises the Soon-to-be-Released Canon EOS C300

  • Jonathan Yi is a freelance director and cinematographer who works largely in film and advertising. He teaches camera and cinematography at New York University’s Tisch School of the Arts film program.
  • Yi recently posted an impressive six-minute test video of the new Canon EOS C300 that makes comparisons with current DSLRs and reveals a new standard for digital cinematography.
  • “I believe that Canon made a beautiful camera that is sensible, reliable and portable in a way that I’ve always dreamed a camera could be. It prioritizes great skin tone and has higher ISO sensitivity than any other camera out there,” he writes. “I know there’s nothing I can say to change the minds of the RED fan club. For the rest of the skeptics, I think once you get your hands on it you’ll understand how great this camera really is. Please buy this camera in January and go film some good skin tones in the dark. You’ll love it.”
  • The EOS C300 and EOS C300 PL are expected to be available in early 2012, at an estimated cost of less than $20,000.
  • Yi’s (very) detailed review is available on the Canon site, in which he writes: “As Canon’s flagship 1080p HD cameras, the EOS C300 and EOS C300 PL are designed to fit a wide variety of production needs. They are at home as A Cameras for Independent Films, Commercials, Television and Dramas as well as B Cameras on Major Motion Pictures, offering in addition to the more common 23.98P frame rate, several selectable frame rates including a straight 24.00P setting for intercutting directly with film originated material. Full HD 1920×1080 (1080p) is currently the most used and needed deliverable frame size for these applications. The EOS C300 and EOS C300 PL provide easy adoption and simplified workflow that 4K cameras currently cannot deliver.”

CEO Bans Email: Encourages Social Tools such as Facebook and Texting

  • Is emailing a thing of the past? Thierry Breton, CEO of the French firm Atos (one of the largest IT companies in the world), believes email is a time-killer and plans to get rid of the practice within his company.
  • Breton’s 80,000 employees will be asked to make the transition from email to using social media tools, phone calls and face-to-face communication as alternatives.
  • “If people want to talk to me, call or send me a text message,” said Breton. “Emails cannot replace the spoken word.”
  • Breton himself has not used email at work for three years, claiming that it’s inefficient and a “burden to the workflow,” according to Engadget.
  • Forbes adds that Breton cites specific examples of how email wastes time: 1) “The ‘deluge’ of information that plagues organizations,” 2) “The need to review ‘useless’ emails and the time it takes to get focused again on important tasks,” 3) “The ‘pile’ of email that employees end up sorting through after hours and the associated drain on employees’ personal time.”
  • According to The Daily Mail, Breton quotes a recent study by business watchdog ORSE: “Reading useless messages is terrible for concentration, as it takes 64 seconds to get back on the ball after doing so. Poorly controlled, the e-mail can become a devastating tool.”

New Homepage: YouTube Goes Social with Focus on Google+ and Facebook

  • YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
  • A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
  • Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
  • “These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
  • The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”

Game Consoles May be Aging, but PlayStation, Wii, Xbox Still Selling Strong

  • Despite analyst speculation that video game consoles may be in jeopardy due to the increased capabilities and growing popularity of smartphones and tablets, “Microsoft’s Xbox and Nintendo’s Wii sold in record numbers last week as Americans kicked off their holiday shopping,” reports AllThingsD.
  • Some 960,000 Xbox 360s were sold last week and 500,000 Wiis were sold the day after Thanksgiving. Game consoles are still experiencing strong sales five and six years after they were introduced.
  • “It’s difficult to imagine any other consumer hardware that could attract that kind of demand after such a long period of time,” suggests the article.
  • Blockbuster game titles like Activision’s “Call of Duty” game, which grossed $775 million in its first five days, continue to juice the market.
  • Motion-controls such as Wii and Microsoft’s Kinect open up the market beyond gamers to a family market.
  • And, as previously reported on ETCentric, game consoles are becoming entertainment centers for streaming video, music and other media content through partnerships with providers such as Netflix, Hulu, ESPN, HBO GO and others.

Damage Control: Will Netflix Bounce Back from Reaction to Price Increase?

  • Wedbush analyst Michael Pachter believes Netflix cannot repair itself from the damage inflicted earlier this year after the streaming company raised prices on subscribers.
  • CNET reports that, “according to Pachter, by year’s end, Netflix will show a loss of 11 million ‘hybrid’ customers that previously rented DVDs and streamed video content. He said he believes that 7 million of those customers will have traded down to the streaming-only option, while another 4 million will have ‘quit the Netflix service altogether.’”
  • Shareholders also seem uncertain if Netflix can bounce back. “Over the past six months, the company’s stock is down 75 percent,” indicates the article.
  • Netflix has not given up, and believes things can be turned around. However, the company offered this honest evaluation: “If we are unable to repair the damage to our brand and reverse negative subscriber growth, our business, results of operations, including cash flows, and financial condition will continue to be adversely affected.”
  • In the wake of a devastating couple of months, the company is looking to rebound “brick by brick” with a strong rebranding, suggests a related Home Media Magazine article.
  • In addition to ongoing damage control, Netflix is working to increase its content selection, update its interface and improve user algorithms. These changes, the company hopes, will restore credibility after its recent 60 percent price increase led 800,000 people to unsubscribe.

Mossberg on iTunes Match: Store Your Songs without Slow Uploads

  • Walt Mossberg favorably reviews Apple’s iTunes Match service. For $25/year, you can create a music locker in the Cloud that allows you to play your music collection on up to 10 devices.
  • In contrast to similar locker services from Google and Amazon, you do not have to upload your entire collection — iTunes Match scans your iTunes library and matches it with its 20 million song library.
  • The service only works for digital music currently, and not for movies, TV shows or audiobooks.
  • Your locker can include up to 25,000 songs. It’s worth noting that, “Match is an optional addition to an existing free service called iTunes in the Cloud, which covers only songs you bought from Apple’s iTunes store.”
  • “In all, I like iTunes Match, and can recommend it to digital music lovers who want all their tunes on all their devices,” writes Mossberg. “It’s another nice feature of iCloud, priced reasonably.”

Verizon Announces FiOS TV Content Coming to Microsoft Xbox

  • Verizon has announced a new feature and related promotion that suggests it is “taking a much more active interest in video games for both distribution and new customers,” reports Mashable.
  • “FiOS customers who subscribe to both FiOS TV and FiOS Internet and are Xbox LIVE Gold members can use their Xbox consoles to watch select live FiOS TV channels. No extra hardware,” explains a post in the Verizon Forum. “Plus, for the first time, Kinect for Xbox 360 will be integrated into the TV experience, allowing customers to use voice and gesture commands to control their TV viewing.”
  • Initially, only 26 channels will be available starting in December.
  • For $89.99, you can get triple-play service, a limited Xbox LIVE Gold membership and a sponsor spot for Machinima’s Gamers’ Choice Award.