Oliver Peters, writing for digital filmmaker resource site 2-pop.com, provides a detailed analysis of Apple’s recently released Final Cut Pro X editing platform. He describes the new version as “a tool intended to be easier to use by people who aren’t necessarily full-time editors — meaning event videographers, video journalists, producer/directors who occasionally edit and corporate presentation professionals.”
Peters adds, “The sweet spot today for Final Cut Pro X is a production that is file-based and can be started and finished entirely within FCP X without the need for interchange with other applications.”
The review is divided into the following areas: Speed, User Interface, Events Database, Projects and Storylines, Effects and Color, and How To Get In and Out of FCP X.
For those interested in a thorough evaluation with helpful suggestions for utilities and workarounds, Peters’ review is ideal.
The bottom line: “If you can deal with the current ‘version 1.0’ limitations and are dying to see whether Apple’s re-imagining of nonlinear editing is a better way for you to tell the story, then Final Cut Pro X might be right for you. But if you are a professional user with established, advanced workflows, it will likely be a frustrating experience in that scenario. FCP X is ready for prime time now, although Prime Time might not be ready for it!”
Three female American students swept top honors at the first Google Science Fair, “bucking the perception of a male-dominated science world.”
The three girls were selected from more than 10,000 students representing 91 countries in the international competition.
The grand prize was awarded to 17-year-old Shree Bose for her work with cisplatin, a chemotherapy treatment drug for ovarian cancer.
Bose was awarded a $50,000 scholarship, a 10-day trip to the Galapagos Islands with a National Geographic researcher, and an internship at the CERN particle physics laboratory.
In total, the three Americans earned more than $100,000 in scholarships and prizes.
Video of the awards presentation and guidelines for next year’s competition are available at the Google Science Fair website.
GE announced that is has developed the ability to write data on its prototype holographic discs at speeds equal to that of a Blu-ray burner.
The new discs use the same form factor as current optical discs, but using a micro-holographic technology, are able to hold as much as 500GB of data.
The discs are comprised of a polycarbonate material containing millions of stamped micro-holograms. Gizmodo explains: “When the light source — whose beam is the same wavelength as that of a Blu-ray drive — hits the disc, it erases the necessary amount of holograms to represent the data it’s recording.”
Although physical media seems to be losing relevance based on today’s technologies, the discs are intended for long-term archival uses. With a projected life of more than 100 years, they may serve as a solution for long-term storage of digital film and video content.
Chinese manufacturer Lenovo is entering the tablet fray with three new devices set for release in the coming months.
The 10.1-inch devices will be priced comparably to the popular iPad and will target specific users (the IdeaPad Tablet K1 for general consumers, ThinkPad Tablet for business users, and IdeaPad Tablet P1 for home and office use).
The IdeaPad K1 and ThinkPad (available in August) will run Android 3.1, while the IdeaPad P1 will run Windows 7.
All three devices will initially be Wi-Fi only, with 3G versions expected at a later date.
The Digital Trends post includes images and technical specs on all three models.
In the latest installment of the ongoing Hulu saga, Bloomberg reports Apple is “considering making a bid” for the online video service.
Apple would join Google, Yahoo, AT&T and others who have expressed interest (Microsoft has reportedly dropped out of the bidding).
With $76 billion in cash and securities, an expected $2 billion bid would not be too difficult for Apple. If so, analysts suggest this would give Apple a leading subscription service that would rival, if not surpass, the Netflix service.
“Part of the ecosystem of Apple’s future is to include more video,” said Scott Sutherland, Wedbush Securities analyst (who recommends buying the stock). “It’s something they are focused on.”
Microsoft has reportedly dropped out of the bidding for Hulu and would not continue into a second round, according to “a person with knowledge of the matter.” (Although the individual did not rule out the possibility of Microsoft re-entering in a later round.)
Google, Yahoo, AT&T and as many as eight other companies remain interested in the online video service.
According to Business Insider, Yahoo is willing to spend up to $2 billion if it can get content rights for the next four or five years.
It has been reported that Hulu plans to offer five years of access to content from its media company owners (Disney, News Corp. and Comcast’s NBC Universal), including two years of exclusivity.
Sony Computer Entertainment may launch a 3D headset for virtual reality-type games in the future.
The head-mounted display was first introduced during the company’s CES press event in January, but now Sony is reportedly working on developing it for more than just viewing passive entertainment.
The device features twin 720p OLED displays (one for each eye) and 5.1 surround sound.
Mick Hocking, group studio manager for Sony Europe, said the 3D headset can provide an immersive experience for games (and it is worth mentioning that a number of Sony Computer Entertainment studios fall under his command).
“The head-mounted display has twin-OLED screens; very high quality. At the moment it’s just a head-mounted display; the head isn’t being tracked — but that’s something we’re doing R&D on,” Hocking explained. “We’re working with a couple of games at Sony that are experimenting with virtual-reality-type experiences.”
We may see “Li-Fi” wireless in the future, as visible light communications and light-based data transmission technology continue to advance.
Professor Harald Haas of the University of Edinburgh recently demonstrated a prototype of the technology at the TEDGlobal conference in Scotland.
Haas used an LED bulb to transmit a video that was projected onto a screen behind him (at 10 megabits per second). He plans to reach 100 megabits per second by the end of the year.
This approach may become a viable alternative for wireless communication as mobile devices continue to tax the radio spectrum.
It is interesting to note that the idea of using light to send information is not new. Alexander Graham Bell sent a wireless phone message in 1880 using his Photophone.
Apple Inc. officially unveiled its newest operating system — OS X 10.7 “Lion” — on Wednesday. The OS introduces many features that mimic functions seen on its popular iPad.
The company also reported record earnings in the third quarter, despite any major new product announcements. Revenue was up 82 percent, and profits more than doubled, as consumers continued to purchase iPhones and iPads in record numbers (Apple computers also continued to sell, although iPod sales declined 20 percent).
Global sales of iPads nearly tripled to 9.25 million during the third quarter. Apple credits some of the success to adoption of the device by businesses such as Alaska Airlines and Nordstrom.
The New York Times reports that Apple’s current market value is 10 times Dell’s and nearly five times Hewlett-Packard’s.
The Consumer Electronics Association (CEA) predicts that the consumer electronics industry will grow 5.6 percent this year and will surpass $190 billion. This prediction is higher than the estimate that CEA offered in January.
Significantly, tablet computers are projected to grow 157 percent in 2011, with more than 26.5 million units being shipped ($14 billion in shipment revenue).
“Newer, innovative product categories, like tablets, not only meet consumer demand but also help bolster our industry and strengthen the overall American economy,” says CEA chief exec Gary Shapiro.
“One year ago, tablets were a new and unproven market, and now they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” adds Steve Koenig, CEA’s director of industry analysis. “The revenue boost from these innovative products is undeniable as a number of other CE segments are reaching maturity and sales are naturally declining.”
The trade association also expects the market to reach a record $197 billion in 2012, led by sales of smartphones, tablets and 3D TVs.
Logitech’s LifeSize division — headquartered in Austin, Texas — is looking to the cloud in an effort to extend its videoconferencing reach.
The company is introducing the $1,499 LifeSize Passport Connect, a new videoconferencing system that integrates with the company’s cloud-based LifeSize Connections service.
The high-defintion endpoint system is built around a Logitech webcam and is priced below other LifeSize end systems.
Logitech also announced it has acquired Italian mobile video company, Mirial, which offers videoconferencing clients for PCs, Macs, and an array of mobile devices such as Android tablets, iPads and iPhones.
The company plans to integrate Mirial’s clients into LifeSize Connections.
Scribd — a Web site that lets users share reports, personal stories and recipes — revealed plans this week to launch a digital newsstand that provides a vast library of news to readers for a monthly fee, similar to the Netflix subscription service model.
The newsstand, named Float, is the latest in a collection of strategies that have attempted to make money from online news. Other news hubs include Flipboard, Zite, Pulse, News.me and Ongo.
Publications that are made available via Float will receive a share of the revenue after the subscription program launches this fall (although subscription fees and the amount to be shared with publishers have yet to be announced).
Float will introduce a free version this week featuring articles from 150 publications such as The Associated Press, People, Fortune, Salon and Time magazine (publishers participating in the free version will share in the advertising revenue).
Float will initially be available to consumers online and through an iPhone app, while Android and iPad versions are expected at a later date.
Sony’s Mick Hocking talks about what they’ve learned about 3D in the last year at Sony Computer Entertainment. Hocking has been responsible for spearheading the 3D games enterprise.
The main lesson involves the need to educate developers in how to produce quality 3D. “We’ve actually now got a guide with 10 points for producing technically correct 3D, it’s our 3D 10 Commandments if you like, and we also have lots of resources now to help developers creatively with 3D as well.”
Last year 3D had a “wow factor.” This year there are many 3D capable devices becoming available.
Sony has 50 million 3D-enabled PlayStation 3 units and over 50 3D games in the market. In addition, there are 3D Blu-ray, 3D MP4s and 3D Camcorders and 3D HDTVs. Sony may look to build 3D on a handheld. Virtual reality may come back with Sony’s head-mounted, twin-OLED 3D display.
Despite what critics are describing as waning interest from consumers, Hocking emphasized that 3D remains a long term strategy for Sony.
Indie pop singer Daria Musk held a six hour live concert over the weekend from a Connecticut recording studio on Google+ Hangouts with her fans and followers from all over the world.
Unfortunately, the one major constraint was that only ten people at a time could join Musk’s Hangout (others were told to try joining again later).
According to GigaOM, audience members (including a Google engineering director) “figured out an impromptu way of daisy-chaining Hangouts, making it possible for others to join in on the fun by joining connected video chats. This type of Hangouts relay was a quick hack, something to deal with the fact that Google has restricted the number of live participants in Hangouts to ten — but it also hints at an interesting opportunity for Google to utilize Hangouts as a way to turn live online broadcasting into a two-way medium, that is capable of real audience interaction.”
Musk’s comments after the concert: “I have to tell you that I never really felt I belonged in the places I’ve been in… I’ve always dreamed of seeing the world, meeting people from all over, being a global girl, a global artist… Finding my tribe… I found you last night. Thank you for finding me.”
Google launched its new Google+ social network June 28th, and an Android app was made immediately available.
Three weeks later, Apple finally approved the official Google+ app for iOS (until Tuesday, iPhone users had to access a mobile Web version in Safari).
Similar to the Web version, Google+ for iPhone includes Circles (stream of updates from a user’s contacts) and Huddle (for group messaging within a user’s circles).
Google+ for iOS works on the iPhone 3G, iPhone 3GS and iPhone 4 (running iOS 3.1 or later). A dedicated iPad version has yet to be announced.
Oliver Peters, writing for digital filmmaker resource site 2-pop.com, provides a detailed analysis of Apple’s recently released Final Cut Pro X editing platform. He describes the new version as “a tool intended to be easier to use by people who aren’t necessarily full-time editors — meaning event videographers, video journalists, producer/directors who occasionally edit and corporate presentation professionals.”
