Auto Buyers Are Now Willing to Pay for In-Vehicle Technology

U.S. consumers may be ready for the connected cars prevalent at CES this week. According to a Harris Poll for AutoTrader.com, a majority of drivers would pay up to $1,499 to have new entertainment and safety features in their vehicles. “Back-up cameras, USB ports and smartphone charging are among the top desires,” reports Bloomberg. “About 55 percent said music streaming services such as those of Pandora Media and Spotify make driving more enjoyable.” At CES, vendors demonstrated self-driving cars, curved touch screens, connection with phones and smartwatches, and more. Accenture says in-vehicle tech is now the top selling point for 39 percent of buyers, while a mere 14 percent are most concerned about horsepower and handling.

CES_2015_Panasonic_Auto_Dash

 

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