Yahoo has introduced the beta version of its new “flexible and universal” online media player named WebPlayer.
The app (written in HTML and JavaScript) can play YouTube videos and other content, and is available for use on blogs and websites for posting an array of content.
The Web-based media player supports a variety of media formats, including MP3 and WMA.
ZDNet reports: “The idea here is that it should be much easier for bloggers, publishers, or whoever that wants to publish digital media on their websites on a regular basis as all they really need a line of code and a link rather than copying over a giant embed code from YouTube.”
Online ad metrics are typically confusing to most advertisers, including those who pursue Facebook and other online ad platforms.
Nielsen is attempting to provide a solution to this problem by combining traditional TV data and anonymous online data.
According to Nielsen: “The new system will use an innovative, patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors. Using its unique approach, Nielsen will be able to provide reach, frequency and Gross Rating Point (GRP) measures for online advertising campaigns of nearly any size.”
The Nielsen Online Campaign Ratings service is currently in its testing phase with 80 brands. A public launch is expected by August 15.
Early partner Facebook is also working with comScore on a tool based on GRPs designed to assist advertisers. Facebook hopes both efforts will help make its ad platform more “approachable” to media buyers.
Tom Anderson, former founder and president of MySpace, details the key advantages Google+ has over Facebook in a recent guest post on TechCrunch.
Anderson suggests Google+ can attract game developers by taking a smaller cut, and may not need any advertising at all. “Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money,” writes Anderson. “Facebook’s got to know this, and it’s got to have them just a little bit concerned.”
Facebook is testing out a “real-time” feed, as opposed to its current default “Top News” algorithm (which Anderson has criticized). Facebook is having to deal with complaints from advertisers and app developers. “It seems that the ‘Top News’ stream is killing the virality of advertisers ‘content’ and of apps that are trying to find new users,” he adds.
Anderson addresses Google’s decision to block business accounts and suggests both companies have some challenging decisions to make: “How do they balance what’s best for the regular guy (you & me), advertisers (big brands), small local businesses (who can never afford the big spend), platform developers with non-competing services (games & music, which it appears FB won’t get into) and platform developers with potentially competitive services (like business networking and dating, which FB/G+ may want to get into themselves someday).”
“Over the long haul (5-10 years), the company that makes the right choices in these areas may just end up winning,” he concludes.
Mike Capps, president of Epic Games, imagines the iPhone 8 will be faster than an Xbox 360 and will probably plug into our TVs or connect wirelessly, perhaps making next-gen consoles less significant.
“I think that’s the real challenge for us now,” explained Capps to IndustryGamers, “rather than worrying about the difference between a couple consoles and some order of magnitude, whether 3X or 4X. It’s about how do we deal with iPhone 8.”
“Your iPhone 8 will probably plug into your TV, or better yet, wirelessly connect to your television set to give you that big screen gaming experience with good sound,” added Capps. “So really, what’s the point of those next-gen consoles? It’s a very interesting situation to be looking at. That’s what we’re starting to think about more…not how do we scale from some Nintendo platform to some other future console.”
Capps’ observations are similar to remarks made recently by EA CEO John Riccitiello, who described the iPad as the company’s fastest growing platform.
“We have a new hardware platform and we’re putting out software every 90 days,” Riccitiello told IndustryGamers. “Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago… Consoles used to be 80 percent of the industry as recently as 2000. Consoles today are 40 percent of the game industry.”
Online gaming firm Endemol Games UK is getting ready to launch one of the first motion control sensor games not developed around the Xbox Kinect controller.
Based on the TV show “Total Wipeout,” the game uses motion control technology developed by OmniMotion Technology.
The game is based around a virtual obstacle course similar to what is featured on the TV show. Players use their bodies to control the action through their webcam.
“Total Wipeout: Big Ball Run” will be available in the UK later this month through Facebook, or as a downloadable application from totalwipeout.co.uk.
Endemol also has plans to roll out the game internationally.
Philips announced it will be including streaming set-top and gaming functions in some of its new HDTV sets.
The Philips 4000 and 5000 series, which use the CloudTV platform of ActiveVideo Networks, can access cloud-based games streamed as MPEG files.
Both lines will include Philips MediaConnect, that enables wirelessly connecting the TV and PC.
Other features include NetTV (offering services such as Netflix, VUDU, Facebook, Film Fresh, Pandora and Twitter), V-tuner Internet radio and built-in Wi-Fi support.
The 4000 series features six screen sizes, ranging from 19 to 55 inches, while the 5000 series adds another 10 screens, from 40 to 55 inches.
Time Warner launched the HBO GO platform earlier this year, with Android and iPhone apps that stream HBO content to mobile devices.
TG Daily reports that HBO GO may soon be “getting optimized” for TVs, with the platform becoming available on the PS3, Xbox 360, and other Internet-ready devices.
“It may seem like a pointless feature, because if you’re watching your TV, you could just tune into your cable box and watch HBO On Demand from there,” explains TG Daily. “But this way, you’d be able to take your HBO subscription to a friend’s house, or watch content on the app that may not be available on the current HBO On Demand library.”
In addition to regular programming content, HBO GO provides exclusive content (such as behind-the-scenes clips) and an intuitive video search interface featuring customizable lists.
LG has announced a new 3D television that the Korean manufacturer says includes “flicker-free” technology designed to eliminate the headaches and dizziness sometimes associated with 3D sets.
The LW980S features a NANO Full LED backlit screen, a “magic motion” remote, TruMotion 400Hz refresh rate and conversion technology that makes 2D programs appear to be in 3D.
The LG sets will work with passive glasses that never need charging.
Pricing and availability of the 3D TVs, expected in 47- and 55-inch models, have yet to be announced.
CNET offers a largely positive hands-on review of Toshiba’s new glasses-free 3D laptop, the Qosmio F755.
A prototype of the 3D laptop was awarded CNET’s “Best of CES” award in January and Toshiba wasted little time bringing the concept to market (the post includes a video review of the prototype from CES 2011).
The $1,699 Qosmio F755 will be available in the U.S. starting August 16.
Toshiba’s new laptop “has a 15-inch 1080p display that uses special eye-tracking software to track the viewer’s head movement and adjust the stereoscopic image accordingly, via the built-in Webcam.”
Features include an Intel Core i7-2630QM CPU, 6GB of RAM, an NVIDIA GeForce GT540M, a 750GB hard drive and a Blu-ray-RW drive.
According to CNET: “Blu-ray content in 3D looked excellent, but took a resolution hit. Like a 3D TV, it requires a few moments to orient your eyes, especially if you’re not used to watching 3D content. But the eye-tracking allowed for a reasonable amount of freedom of movement, and the 3D effect worked from an off-axis side view.”
Comcast announced it will air special programming for its In Demand Xfinity 3D subscribers that features the final landing of NASA’s space shuttle Atlantis.
The 45-minute special, that also follows astronaut training in Houston and features 3D footage from space, is scheduled to air this Friday (August 5).
The footage was captured by Vertical Ascent Productions with a Panasonic 3D A-1 camera. The July 8 launch was recorded with unprecedented access, from just 500 feet away, and a Panasonic 3D A-1 was also on board the shuttle to capture the space footage.
The 3D special is part of In Demand’s “In Deep” series. Other In Demand affiliates will have access to the special.
Two new tablet devices aimed at children under the age of 10 will hit the market this month, providing parents with the option of no longer having to share their iPads.
Educational toy maker LeapFrog began accepting pre-orders last month for its new LeapPad (available August 15) — a $99, 5-inch device including 2GB of storage and a video recorder. Designed for 4- to 9-year-olds, the LeapPad features a touch screen and big buttons for little hands.
Additionally, Amazon is now taking pre-orders for a 7-inch Android-based touchpad called the Vinci, available later this month starting at $389. The Vinci tablet features a protective soft-cornered chassis, 512MB of RAM and a 3MP camera.
Neither tablet includes Wi-Fi functionality, so parents won’t need to be concerned regarding what their children might download.
While Apple has been working on the design elegance and overall quality of its iPhone, the existing business model with carrier partners has allowed the company to hide the true cost of the device in two-year contracts. Apple’s upcoming iPhone 5 launch may change this model.
The company is rumored to be considering a $350 price point for an entry level unlocked iPhone.
T-GAAP reports: “The main purpose for such a device is to penetrate China and other regions which are not fond of subsidized programs. If Apple can deliver an unlocked iPhone starting at $350, the impact in China will be stunning, and send U.S. and European carriers scrambling.”
If this is the case, consumers would be able to purchase an iPhone from the Apple Store and select any prepaid plan of their choosing (such as an “all-you-can-eat $50 month-to-month T-Mobile or Cricket or Boost plan”).
Carriers would most likely push other phones, but it may be too late for that based on consumer demand. Their next move could be lower entry prices for the iPhone.
“Plan on AT&T, Verizon and Sprint offering two-year contract plans for the iPhone 5 starting at $149,” suggests T-GAAP. “Carriers wil be scrambling to protect a model that has done them so well for the past 15 years. However, Apple is about to pull it all apart with a single product launch.”
Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
The Mashable post includes a selection of videos that aired on MTV the day of its premiere.
Jell-O has unveiled a Twitter-powered billboard on the corner of West Broadway and Grand in New York City, enabling consumers to serve as active participants in the company’s advertising.
The billboard features an enormous distorted face that appears happy or sad depending on the number of positive or negative emoticons posted via Twitter.
It is essentially an outdoor physical version of Jell-O’s Pudding Face website, and is paired with a campaign that distributes coupons to cheer up random downcast Twitter users “whenever overall smileyness dips below 50 percent.”
The billboard, from ad agency Crispin Porter + Bogusky, went up last week.
Researchers at UC Berkeley have found that digital music service Spotify is using a cache cookie method with ETags that still tracks when a user has ‘Private Browsing Mode’ enabled.
According to Digital Music News, the cookie technology “cannot be deleted, still tracks if the user blocks cookies, and even operates in browser stealth mode. In fact, if you try to delete this thing, the cookie dynamically regenerates.”
The cookie is powered by analytics platform Kissmetrics, which Digital Music News explains was also used by Hulu and others.
Spotify is reacting quickly, trying to head off a “Cookiegate” incident. “We take the privacy of our users incredibly seriously and are concerned by this report,” explained a Spotify spokeswoman. “As a result, we have taken immediate action in suspending our use of Kissmetrics whilst the situation is investigated.”
