Apple Beats Predictions with Record Sales of New iPad Mini

By Rob Scott
November 7, 2012

Apple has sold three million units of the fourth-generation iPad and iPad mini since launching them on Friday, beating analysts’ expectations and setting a new sales record.
“We set a new launch weekend record and practically sold out of iPad minis,” notes CEO Tim Cook. “We’re working hard to build more quickly to meet the incredible demand.”
According to Apple, sales of the 7.9-inch mini and the fourth-gen iPad “easily topped the 1.5 million Wi-Fi only tablets sold during the third-generation iPad’s opening weekend in March,” reports the Wall Street Journal. “Apple will start shipping cellular-enabled versions of both new iPads in the U.S. within a few weeks.”
However, the company has been tight-lipped regarding the actual number of minis sold.
“ISI Group analyst Brian Marshall estimated iPad minis accounted for about two million of those initial iPad purchases over the past three days, putting sales well on their way toward meeting the research firm’s estimate of about five million iPad mini sales this December quarter,” explains the article.
The mini, which starts at $329, provides competition with rivals that offer 7-inch tablets running Google’s Android OS.

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