AMC Launches Streaming Movie Site with Bonus Features

AMC introduced its new streaming movie service Yeah! this week at South by Southwest. The online streaming service features supplementary content for iconic movies such as “Superman,” “Reservoir Dogs,” “Clerks” and “A Nightmare on Elm Street.” Content is comprised of bonus materials including interviews with directors, interactive polls, film facts and quizzes. According to AMC, there are 400-500 new pieces of content per film.

AMC promises that the supplementary content is accessible “without obscuring the movie.” Engadget reports that films can be rented for “$5 for a 48-hour rental. An iPad version of the service is hitting this summer.”

AMC Networks owns and operates AMC, IFC, Sundance Channel, WE tv and IFC Films.

According to the press release, the new service offers “fans a choice of unique extras to engage with such as: intimate, never-before-seen, exclusive interviews with filmmakers and stars — with just a click the movie pauses and the interview plays; little-known facts about characters and scenes minute-by-minute throughout each film; quizzes that test how well you really know your favorite movies.”

Yeah! is currently available with sci-fi, horror, comedy and action-adventure films featuring interviews and commentary from personalities such as Richard Donner, Michael Madsen, Juliette Lewis, Tom Sizemore, Kevin Smith and more. AMC says it will be “adding a new movie packed with brand new extras every single week.”

“Yeah! is the ultimate movie viewing experience,” says GM Lisa Judson. “The films on Yeah! are curated by a team of Emmy Award winning producers who are true movie fans. Two months of in-depth research goes into every film curation to create an entirely new way for fans to enjoy their favorite movies.”

The Engadget post includes a 3-minute video interview with Judson.

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