Amazon Takes on Video Rivals with New Monthly Prime Subscription

By Rob Scott
November 7, 2012

Amazon may be targeting Netflix and Hulu with its new monthly payment option for Amazon Prime.
The new subscription “includes free two-day shipping, access to e-books and instant streaming of movies and TV shows,” reports the Los Angeles Times.
Priced at $7.99, the new monthly option is actually more expensive than the $79 subscribers currently pay annually for Prime. However, this may not be an issue for consumers when they look at Netflix, Hulu Plus and Amazon Prime, and realize all three have the same monthly fee — but Prime includes more perks.
“The monthly subscription comes as brick-and-mortar retailers are furiously battling with Amazon for shoppers this holiday season and rolling out all kinds of promotions such as price matching and free layaway,” notes the article.
“Analysts say the option could entice shoppers who don’t want to be locked into Amazon Prime for an entire year to sign up during the holiday months for free shipping.”
Additionally, Amazon has been installing “lockers” in retail, convenience and grocery stores, hoping that online shoppers looking for a more secure pick-up location will turn to the lockers. Staples announced on Monday that it will also install Amazon Lockers in its stores.

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