Amazon Music has unveiled an AI search tool for music discovery, rolling out in beta on iOS to select Amazon Music Unlimited subscribers in the U.S. Powered by Amazon Bedrock, the feature aims to help listeners learn more about their favorite artists. Called Explore, it provides richer recommendations, including curated music collections, and the search results can be used to create AI-generated playlists that are based on an artist, according to Amazon. “This experimental feature includes results for many of your favorite artists today and will continue expanding to include more over time,” Amazon adds.

At the moment, “the beta feature is currently limited to only 10,000 artists, such as Bad Bunny and Blackpink, among others,” TechCrunch reports, noting that the upgrade “comes a few months after Amazon raised the price of its Music Unlimited subscription by $1, indicating an effort to encourage more users to pay the new cost of $11 with an enticing new feature.”

In a news post, Amazon Music General Manager Ryan Redington says the new feature “is about transforming each search into a journey of musical discovery.”

Amazon suggests the results “will vary depending on what search you do,” writes Engadget, explaining that “looking up Bad Bunny’s ‘Debí Tirar Más Fotos’ will show the album, but also ‘influential artists who influenced his sound’ and other musicians he’s collaborated with, the company says.”

Alternatively, a Blackpink search might reveal a collection of their earlier hits that defined the group’s signature sound, letting listeners learn about the bandmates who embarked on solo careers or the fact that the group collaborated with Lady Gaga.

Engadget likens it to “a more flexible and expansive version of the X-Ray feature Amazon includes in Prime Video, which provides things like actors’ names, trivia and related movies and TV shows with a button press.”

“Amazon Music Unlimited differs from the version of Amazon Music you get with an Amazon Prime membership,” which has “skip limits,” CNET explains, linking to “a chart that breaks down exactly what you get with both versions.”