Amazon Music has a new AI-powered personalization feature called Weekly Vibe that is designed to keep playlists fresh and prevent listeners from tiring of the same songs. The feature is available to iOS and Android users in the U.S. across all subscription tiers. Every Monday, Weekly Vibe will update playlists to reflect recent listening choices, taking into account musical interests and moods. It will also suggest new music based on demonstrated patterns and preferences. Weekly Vibe builds on the Maestro AI playlist generator Amazon Music launched in beta last year.

“To find your Weekly Vibe playlist, go to ‘Library’ at the bottom of the screen and select ‘Made for You,’ where you will find the playlist of the week, complete with a new title, description, and curated songs,” TechCrunch explains, adding that “each playlist focuses on a specific theme or genre, such as a selection of hip-hop tracks or pop hits.”

The playlists can be shared with friends, posted to social media or saved for future listening.

Amazon Music used AWS’ Amazon Bedrock platform to create the new functionality. It builds on previous AI music advances, including the AI playlist-generator Maestro that debuted in April 2024, and an AI-powered music search feature that rolled out in May.

“Each update is themed,” explains Music Ally, citing examples like “Empowerment Anthems,” “Melodic Flex” for “fusion of melodic hooks with hard-hitting rap verses,” the early 2000s throwback “Y2K Revival” and self-explanatory “Campfire Crooners.”

Amazon Music’s new feature follows Spotify’s AI-powered DJ, introduced in 2023, notes Digital Music News, pointing out that the e-retail giant’s music service “has been focusing a lot of energy on new AI features to compete more effectively with Spotify,” most recently introducing “Explore,” which lets users “take a deeper dive into their favorite artists by showcasing their best hits and suggesting other artists based on that.”

Spotify got the ball rolling on personalized playlists in 2015, with “Discover Weekly,” “and has since grown its stable of personalized playlists under the tag of ‘Made For You,’” Music Ally writes.

“At its core, Weekly Vibe relies on vast datasets from Amazon’s ecosystem, processing over 50 million listening patterns as inferred from various reports,” notes WebProNews, raising “questions about data privacy, especially as AI models become more sophisticated in predicting behaviors.”

While Amazon says there are opt-in controls with the new feature, it “underscores the tech giant’s push to monetize its Prime ecosystem, where music streaming is bundled with other services,” according to WebProNews.