Adobe Announces Project Primetime: Fully Integrated Video Platform

  • Adobe has introduced Project Primetime, which it claims is “the industry’s first fully integrated video technology platform.”
  • Primetime includes streaming, content protection, analytics and advertising using a single workflow to Apple iOS, Google Android, desktop operating systems and connected TVs.
  • “The first portion of Adobe’s project, ‘Primetime Highlights,’ is available today for the iPad and showcases a video editor alongside the Auditude ad platform,” reports Engadget. Adobe will have additional platforms coming later in 2012.

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