Apple Plans to Take a Chomp Out of App Store Search and Discovery

  • Apple just acquired Chomp, an app search and discovery platform. The company plans to streamline the discovery process of the App Store’s 500,000 apps (and counting).
  • “This is not a cheap ‘acqui-hire,’ Apple has bought the Chomp team and technology and plans to use both to completely revamp App Store search and recommendations,” TechCrunch reports. “And they clearly have the money to do it: Apple has nearly $100 billion in cash (and cash equivalents) in the bank now coming off their monster quarter.”
  • In two rounds of funding, Chomp had raised just over $2.5 million. The company of 20 or so employees powers all Verizon’s Android-based app searches, a deal that should stay intact, at least for the time being.
  • “My understanding is that such deals will remain intact for now but are likely to end once the Chomp team and product fully transitions over to Apple,” comments MG Siegler for TechCrunch. “The same is likely true for Chomp’s stand-alone products.”

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