Media access management is expected to be a catchphrase at this year’s NAB Show.
Vendors will be showcasing MAM tools that help facilitate more efficient interaction among TV stations’ news, promotion, sales, graphics and engineering departments.
“At the 2012 NAB Show, the top MAM vendors will introduce still more features and greater workflow efficiencies, with an emphasis on automation; more flexible control of media at the station and through mobile devices; and playout to a wide range of video platforms,” reports TVNewsCheck. “Some vendors will even stretch the definition of media management to automatically confirm commercial runs and generate client invoices.”
An early snapshot of some of the top products scheduled to be on display: Invenio MAM software by Harris integrated with its NewsForce server/editing platform; the latest from Avid emphasizing “improvements in workflow orchestration, innovative control of automation and remote access over mobile devices;” advances in scalable long-term storage from SGL; Grass Valley’s channel-in-a-box product; NVerzion’s “systemwide controls, cross-platform operation, automatic ingest from media services and automated commercial traffic and client billing;” and a new cloud-based service for media storage and emergency restoration from Front Porch Digital.
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