Amazon’s Kindle Fire has been the strongest competitor to Apple’s iPad and Google’s slew of Android devices. Amazon may now take on Apple and Google in the area of 3D mapping with its purchase of UpNext.
Amazon purchased the New York-based 3D map developer for an undisclosed sum. “UpNext offers interactive, detailed three-dimensional maps of cities and venues,” according to GigaOM.
“Currently, Kindle Fire owners must use third-party apps or access Google Maps (or another service) through the Web browser,” reports VentureBeat. “We could see UpNext’s mapping platform show up on Amazon.com or see it integrated with Amazon’s mobile apps.”
The purchase will allow Amazon to move away from its reliance on Google Maps for its new line of Kindle Fire tablets. “The Kindle Fire doesn’t currently include a GPS radio but the UpNext acquisition, which would help Amazon offer native mapping capabilities, potentially points to a more robust Kindle Fire in the future, as well as an Amazon smartphone,” notes GigaOM.
The VentureBeat post features two videos demonstrating UpNext’s 3D maps on the iPhone and iPad.
Amazon’s Kindle Fire has been the strongest competitor to Apple’s iPad and Google’s slew of Android devices. Amazon may now take on Apple and Google in the area of 3D mapping with its purchase of UpNext.
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