Final NASA Space Shuttle Mission to Air this Week in 3D

  • Comcast announced it will air special programming for its In Demand Xfinity 3D subscribers that features the final landing of NASA’s space shuttle Atlantis.
  • The 45-minute special, that also follows astronaut training in Houston and features 3D footage from space, is scheduled to air this Friday (August 5).
  • The footage was captured by Vertical Ascent Productions with a Panasonic 3D A-1 camera. The July 8 launch was recorded with unprecedented access, from just 500 feet away, and a Panasonic 3D A-1 was also on board the shuttle to capture the space footage.
  • The 3D special is part of In Demand’s “In Deep” series. Other In Demand affiliates will have access to the special.

Manufacturers Debut New Tablet Devices Aimed at Children

  • Two new tablet devices aimed at children under the age of 10 will hit the market this month, providing parents with the option of no longer having to share their iPads.
  • Educational toy maker LeapFrog began accepting pre-orders last month for its new LeapPad (available August 15) — a $99, 5-inch device including 2GB of storage and a video recorder. Designed for 4- to 9-year-olds, the LeapPad features a touch screen and big buttons for little hands.
  • Additionally, Amazon is now taking pre-orders for a 7-inch Android-based touchpad called the Vinci, available later this month starting at $389. The Vinci tablet features a protective soft-cornered chassis, 512MB of RAM and a 3MP camera.
  • Neither tablet includes Wi-Fi functionality, so parents won’t need to be concerned regarding what their children might download.

Unlocked iPhone Could Impact the Subsidized Carrier Model

  • While Apple has been working on the design elegance and overall quality of its iPhone, the existing business model with carrier partners has allowed the company to hide the true cost of the device in two-year contracts. Apple’s upcoming iPhone 5 launch may change this model.
  • The company is rumored to be considering a $350 price point for an entry level unlocked iPhone.
  • T-GAAP reports: “The main purpose for such a device is to penetrate China and other regions which are not fond of subsidized programs. If Apple can deliver an unlocked iPhone starting at $350, the impact in China will be stunning, and send U.S. and European carriers scrambling.”
  • If this is the case, consumers would be able to purchase an iPhone from the Apple Store and select any prepaid plan of their choosing (such as an “all-you-can-eat $50 month-to-month T-Mobile or Cricket or Boost plan”).
  • Carriers would most likely push other phones, but it may be too late for that based on consumer demand. Their next move could be lower entry prices for the iPhone.
  • “Plan on AT&T, Verizon and Sprint offering two-year contract plans for the iPhone 5 starting at $149,” suggests T-GAAP. “Carriers wil be scrambling to protect a model that has done them so well for the past 15 years. However, Apple is about to pull it all apart with a single product launch.”

30 Years of MTV: Impact of Technology and its Multi-Platform Future

  • Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
  • MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
  • The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
  • Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
  • Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
  • The Mashable post includes a selection of videos that aired on MTV the day of its premiere.

Rovi Claims Hulu Infringes on Electronic Program Guide Patent

  • Rovi Corporation filed suit against Hulu last week, claiming that the video site infringes on its patents for electronic program guides.
  • Santa Clara, California-based Rovi provides technology that powers streaming services from Blockbuster On Demand and Best Buy’s CinemaNow. The company also licenses its technology to others such as Apple, Microsoft and Comcast.
  • The digital entertainment solutions provider claims that Hulu’s infringement “presents significant and ongoing damages to Rovi’s business.” The company is seeking compensation for lost license revenue and treble damages.
  • As previously reported by ETCentric, Hulu has been offered for sale by its owners (Disney, News Corp., NBC Universal and Providence Equity).

New York Billboard Offers Interactivity, Powered by Twitter

  • Jell-O has unveiled a Twitter-powered billboard on the corner of West Broadway and Grand in New York City, enabling consumers to serve as active participants in the company’s advertising.
  • The billboard features an enormous distorted face that appears happy or sad depending on the number of positive or negative emoticons posted via Twitter.
  • It is essentially an outdoor physical version of Jell-O’s Pudding Face website, and is paired with a campaign that distributes coupons to cheer up random downcast Twitter users “whenever overall smileyness dips below 50 percent.”
  • The billboard, from ad agency Crispin Porter + Bogusky, went up last week.

iOS Developers Unite Against Lodsys and Patent Trolls

  • Renowned iOS developer Mike Lee announced on Monday a new venture called Appsterdam Legal Defense Team that will band together the small developers to fight against patent trolls.
  • Ars Technica reports: “The goal, aside from the obvious one of being free from frivolous patent lawsuits, is to become ‘the ants of East Texas, minding their business until someone invades their anthill.'”
  • Apple has licensed patents from Lodsys, which it says covers third party developers — but the infringement claims against iOS developers are continuing.
  • The result is uncertainty that could imperil these smaller developers and the developer community generally, not only for Apple but for Android and other platforms.
  • “This is bigger than just Apple platforms,” explains Lee. “Apple has the luxury and history of moving very slowly — they accepted a 60 day discovery, for example. Dozens of app makers could be destroyed by then. There is also good chance Apple can’t actually sue Lodsys, since Apple is under contract by Intellectual Ventures and IV probably snuck indemnity in there.”
  • “We’re going after Lodsys for sure, but understand the ultimate target is Intellectual Ventures,” Lee added. “They are the Mordor to these trolls.”

Music Service Spotify Responds to Use of Tracking Cookie

  • Researchers at UC Berkeley have found that digital music service Spotify is using a cache cookie method with ETags that still tracks when a user has ‘Private Browsing Mode’ enabled.
  • According to Digital Music News, the cookie technology “cannot be deleted, still tracks if the user blocks cookies, and even operates in browser stealth mode. In fact, if you try to delete this thing, the cookie dynamically regenerates.”
  • The cookie is powered by analytics platform Kissmetrics, which Digital Music News explains was also used by Hulu and others.
  • Spotify is reacting quickly, trying to head off a “Cookiegate” incident. “We take the privacy of our users incredibly seriously and are concerned by this report,” explained a Spotify spokeswoman. “As a result, we have taken immediate action in suspending our use of Kissmetrics whilst the situation is investigated.”

Google Rolls Out Ambitious Plan to Acquire Patents

  • Google has purchased more than 1,000 patents from IBM, its most recent step in what the Los Angeles Times describes as “an arms race for patents.”
  • The acquisition is part of an effort to strengthen its intellectual-property portfolio and avoid legal assault.
  • It may also bolster the legal buffer surrounding its Android mobile OS court showdown with Oracle set for October.
  • Google has some 700 patents (mostly for search engine technology) while its competitors, especially those in the mobile industry, have thousands.
  • “Patents are instruments of war. Companies are acquiring patents to both defend their market share and to countersue competitors,” suggests technology patent valuation specialist Alexander Poltorak, chief executive of General Patent Corp. “Google neglected patents for many years because it did not realize that they were essential business tools. It can no longer neglect them.”

Hollywood Studios Win Preliminary Injunction Against Zediva

  • A U.S. District judge in Los Angeles issued a preliminary injunction against Zediva, favoring the Motion Picture Association of America in its copyright infringement lawsuit.
  • Dan Robbins, senior VP for the MPAA, calls the decision a great victory for workers in the film and television industry.
  • Zediva streams recently released DVDs to customers and claims it is no different than a brick-and-mortar rental service but operates over the Internet.
  • Judge John Walter concluded that Zediva violates the “transmit” clause of the Copyright Act. Zediva will appeal the decision.

Lenovo ThinkPad to Ship This Month, Targets Business Users

  • Lenovo’s ThinkPad Honeycomb tablet (starting at $480) will offer a stylus for taking on-screen notes, security features, detachable keyboard, Netflix compatibility and a variety of business features.
  • The new tablet is expected to ship by August 23.
  • Lenovo does not seem to be concerned with entering the Android tablet price war, since most of the other competitors are angling toward $400 and below. Instead, the company is positioning the tablet as a business-savvy device.
  • Digital Trends reports: “Lenovo is also launching a few accessories alongside of the ThinkPad. You can buy a folio-style case that has a built-in keyboard, which might mean the Asus Transformer might finally have some keyboard competition. Lenovo has been making some of the best laptop keyboards for several years, and if this keyboard can rival those it might be a game changer in the Honeycomb tablet war.”

BBC iPlayer Expands Internationally with New iPad App

  • The BBC’s popular iPlayer is an on-demand broadband television and radio service that has been available in Great Britain for four years.
  • As of last week, the service is now available through an iPad app to 11 countries in western Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain and Switzerland) — with plans to launch in the U.S., Canada and Australia by the end of the year as a pilot program.
  • The app will allow users to stream programs over 3G and Wi-Fi, with the option to download for later viewing offline. International users will have access to some content for free, while full access will be subscription-based.
  • Luke Bradley-Jones, managing director of BBC.com, describes iPlayer as a VOD service: “We will have content from the last month, but also the best from the catalog stretching back 50 to 60 years.” He added, “What we’re trying to test in the pilot is the ability to drive exploration and discovery through a programming approach rather than an algorithm-based approach. We’re not trying to compete against a Netflix or a Hulu. This has to be tailored and hand-crafted, so we can create a tone of voice.”

Colleges Band Together to Build Faster Computer Networks

  • A group of 29 American universities have teamed together in an effort to build ultra-high-speed computer networks.
  • The Gig.U project hopes to provide Internet service speeds of up to 1Gbps (several hundred times faster than what is now commercially available).
  • The plan is intended to draw high-tech start-ups from the energy, telecommunications and health care sectors to these university regions.
  • According to The New York Times: “By offering one-gigabit network connections — fast enough to download high-definition movies in less than a minute — not just to scientific researchers and engineers but to the homes and businesses that surround universities, the group aims to create a digital ecosystem that will attract new companies, ideas and educational models.”
  • Additionally, the project includes members from the heartland (such as Missouri, Montana and West Virginia), with midsize communities that would greatly benefit by the ultra high-speed broadband.

Panasonic Announces Full HD 3D Home Theater Projector

  • Panasonic has announced its first full HD home theater projector that also handles 3D content.
  • The PT-AE7000U features a dual core image processor and 3D IR transmitter to sync up 3D shutter glasses (sold separately).
  • Digital Trends reports: “The PT-AE7000U is also the world’s first 3D projector with 480Hz transparent LCD panels, and the unit sports a new optical engine that offers contrast ratios of up to 300,000:1, along with 2D-to-3D conversion modes that processes 2D content with 3D stylish, with five different 3D effects modes.”
  • “The PT-AE7000U’s key 3D projection technologies were developed in collaboration with Panasonic Hollywood Laboratory engineers who are heavily engaged in the authoring and mastering of 3D Blu-ray discs,” explained Panasonic’s Art Rankin in a statement. “Through this joint effort, the PT-AE7000U has been redesigned from the ground up to achieve higher basic 2D performance and is packed with unique 3D features to deliver studio-grade 3D content to the consumer.”
  • The projector is expected to hit shelves by September, although the average consumer may not be ready for the $3,499 price tag.

Adobe Announces New Web Creator: Alternative to Flash?

  • Adobe has announced Adobe Edge, its new HTML5 Web motion and interaction design tool.
  • Gizmodo reports: “Far from Adobe surrendering to Apple and the good HTML5 fight, Adobe’s Edge Web creator is simply a little shrug and acknowledgment that HTML5, CSS and JavaScript will get them on more mobile devices than Flash will.”
  • Compatible with Macs and Windows, it can be used to add motion to existing HTML documents and create visually rich HTML and CSS3 content from scratch.
  • According to the company’s press release: “While in public preview, Adobe Edge will be a no-charge download that Web designers are encouraged to explore and provide feedback on, to help shape future preview releases. To download the software, visit www.labs.adobe.com.”
  • The post includes a 5-minute video preview from Adobe.